What the Discovery Communications TV commercial - Project C.A.T. is about.

Discovery Communications TV Spot, 'Project C.A.T.' is a commercial that showcases an ambitious wildlife conservation project by the same name. The project, which is a collaboration between Discovery Communications and the World Wildlife Fund, aims to double the population of tigers in key areas by 2022.

The commercial begins with stunning footage of a tiger in its natural habitat, accompanied by a voiceover explaining the dire situation of the big cats. We learn that there are only an estimated 3,900 wild tigers left in the world, and that they face threats from habitat loss and poaching. However, there is hope for their survival thanks to Project C.A.T.

The commercial then goes on to explain how the project works, featuring footage of researchers and wildlife experts working with local communities to protect tiger habitats and combat poaching. The voiceover notes that Project C.A.T. has already helped to protect over 1 million acres of land, and is well on its way to achieving its goal of doubling the tiger population.

Throughout the commercial, we see shots of beautiful tigers in the wild, underscoring the importance of this project and the urgency of the situation. The ad presents an inspiring and hopeful message: that working together, we can protect these magnificent animals and ensure their survival for generations to come.

Overall, Discovery Communications TV Spot, 'Project C.A.T.' is a powerful and emotional commercial that highlights an important issue facing our planet. It effectively communicates the goals and mission of Project C.A.T., and leaves viewers feeling inspired and empowered to take action to protect these amazing creatures.

Discovery Communications TV commercial - Project C.A.T. produced for Discovery Channel was first shown on television on April 21, 2017.