What the Dicks Sporting Goods TV commercial - Nike VRS Covert is about.
In 2014, Dick's Sporting Goods launched a new TV spot featuring the legendary golfer Tiger Woods to promote Nike VRS Covert, a driver that was re-designed specifically for the golfer.
The ad opens with Woods standing on a golf course holding the Nike VRS Covert driver. As he approaches the ball, he talks about some of the key features of the club, including its ability to launch balls higher and faster than other drivers.
As Woods begins his swing, the camera shifts to a close-up of the driver's head, showcasing its sleek, aerodynamic design. With a resounding crack, the ball soars into the sky and lands on the fairway far beyond the grassy hills.
The ad ends with Woods urging viewers to try the Nike VRS Covert for themselves at their nearest Dick's Sporting Goods store. The tagline "Get ready to raise your game" appears on the screen, driving home the message of the ad: that the Nike VRS Covert can help golfers improve their performance on the course.
Overall, the TV spot was a hit with golf enthusiasts, as it effectively showcased the unique features of the driver while leveraging the star power of Tiger Woods to increase brand awareness for both Nike and Dick's Sporting Goods.
Dicks Sporting Goods TV commercial - Nike VRS Covert produced for
Dick's Sporting Goods
was first shown on television on March 9, 2013.
Frequently Asked Questions about dick's sporting goods tv spot, 'nike vrs covert' featuring tiger woods
Nike stuck by Woods after AT&T, Gillette, Buick and Accenture dropped him following a series of public humiliations that started in 2009, including his marital infidelities, a stint in a sex-addiction rehab facility and a reckless driving conviction.
The golf legend has been associated with Nike since 1996, just before his pro debut at the Greater Milwaukee Open. This is an unlikely partnership in sporting history where an athlete has been associated with a brand for more than two decades now. Let's take a deeper look into the history behind their partnership.
“I have very limited mobility now with the rods and plates and screws that are in my leg,” he says. “I needed something different, something that allowed me to be more stable. That's what I've gone to.”
Shareholders of Nike, Gatorade and other Tiger Woods sponsors lost a collective $5 to $12 billion in the wake of the scandal involving his extramarital affairs, according to a new study by researchers at the University of California, Davis.
TaylorMade
Woods uses a full bag of TaylorMade clubs, with the exception of his famous Scotty Cameron Newport 2 GSS putter. He plays a Bridgestone golf ball and wears Nike apparel, shoes and glove.
“I have very limited mobility now with the rods and plates and screws that are in my leg,” he says. “I needed something different, something that allowed me to be more stable. That's what I've gone to.”
Woods continues to wear Nike apparel with his FootJoy golf shoes. However, that is not stopping his competitors from playing in his signature line with Nike. In the photo above, Scottie Scheffler can be seen wearing Woods' unmistakable shoes. Fans can still shop the entire Tiger Woods collection on the Nike website.
"Woods has been with Nike since 1996, where he signed a huge $40m deal over five years, which was renewed for a reported $100m over a further five years. The Nike contract after that one is said to have been worth anywhere in between $20m-$40m per annum for eight years."
Many companies have chosen a tiger to represent their brands, and one such example is the Japanese shoe brand Onitsuka Tiger. If you want your logo to make an impact, take a leaf out of these tiger logos by Penji's professional graphic designers.
Le Tigre is an American brand of apparel designed to rival Lacoste in styling. First offered in 1977, Le Tigre polos sported a leaping tiger in lieu of Lacoste's signature crocodile and Retro Fox's leaping fox.
However, his losses remain. Not only did Tiger Woods lose his wife and the respect of some of the public, he also lost his endorsements. Woods has only two major sponsors left, that being EA Sports and Nike Golf. His losses were estimated around $34 million.
Tiger Woods Net Worth
Name | Tiger Woods |
---|
Source of Wealth | Golf, investments, and business |
Salary | $50 million |
Endorsements | Hero Motocorp, Monster Energy, TaylorMade, Nike, Rolex and Bridgestone |
Endorsement Earnings | $60 million |