What the Chicos TV commercial - How to Make a Statement is about.

Chico's TV Spot, 'How to Make a Statement' is an advertising campaign that aims to inspire women to express themselves boldly and confidently through fashion. This particular advertisement is a 30-second spot that features several women of different ages wearing various Chico's outfits and accessories while showcasing their unique personalities and lifestyles.

The ad opens with an upbeat musical score as a stylish woman in her 50's struts along a city street in Chico's leopard-print dress. The camera then transitions to a younger woman in her 30's wearing a brightly colored jumpsuit as she poses for photos in a park. Next, a confident woman in her 60's appears on screen wearing a tailored blazer and a statement necklace as she walks into her office building.

As the ad continues, viewers are treated to a montage of women confidently walking and posing throughout various settings. It's clear that the focus of the commercial is not just on the fashion itself but on the confidence and boldness that the fashion inspires.

Towards the end of the spot, the tagline 'How to Make a Statement' flashes on the screen, and viewers are encouraged to 'shop now' to find their own statement-making pieces from Chico's.

Overall, the Chico's TV Spot, 'How to Make a Statement' is a vibrant and visually appealing advertisement that showcases Chico's clothing and accessories as empowering tools for women to express themselves confidently and boldly.

Chicos TV commercial - How to Make a Statement produced for Chico's was first shown on television on March 18, 2015.