Anatabloc: The Rise and Fall of a Dietary Supplement CompanyAnatabloc was a dietary supplement company founded by Jonnie Williams Sr. The company's main product was an anti-inflammatory supplement cal...
Anatabloc is a nutritional supplement brand that ran a TV spot featuring professional tennis player John Isner and professional golfer Fred Couples as their brand ambassadors. The commercial showcases the two athletes endorsing Anatabloc as a supplement that helps reduce inflammation and improve overall health.
The ad begins with John Isner holding a tennis ball and talking about the rigors of the game. He mentions the inflammation he experiences as a result of his sport. Then Fred Couples is shown on a golf course, talking about his own experiences with inflammation related to playing golf.
The spot then highlights the important role of Anatabloc in fighting inflammation. The athletes express their confidence in the supplement's ability to help them perform at their best, and encourage viewers to give it a try for themselves.
The commercial ends with a tagline that sums up the message of the spot: "Find relief with Anatabloc - the choice of champions."
The Anatabloc TV spot featuring John Isner and Fred Couples is an effective way for the brand to connect with its target audience - active individuals who are looking for natural ways to improve their health and reduce inflammation. By featuring high-profile athletes, the commercial positions Anatabloc as a supplement that is trusted by professionals in the world of sports.
Anatabloc TV commercial, Feat. John Isner, Fred Couples produced for Anatabloc was first shown on television on October 9, 2013.
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