What the TrueCar TV commercial - Real Car is about.

The TrueCar TV spot titled 'Real Car' is a captivating, 30-second advertisement that showcases the authenticity and credibility of the car-buying platform. The commercial is set in a stylized auction house, where a slick auctioneer is presenting a car to potential buyers. The car, however, is a cheap, plastic replica that falls apart the moment it's touched.

As the auctioneer's pitch becomes more aggressive, the customers start to realize that they're being taken for a ride. Just when they're about to give up on the idea of finding a real car, TrueCar swoops in and presents a genuine, high-quality vehicle to the crowd. The contrast between the fake car and the real one is stark, highlighting the value and importance of accurate pricing and transparent information in the car-buying process.

The message of the spot is clear - TrueCar is committed to providing its customers with the real deal when it comes to purchasing cars. They understand that buying a car can be a stressful and overwhelming experience, and they aim to simplify the process by providing trustworthy information and reliable search results.

The 'Real Car' spot does an excellent job of conveying the importance of authenticity and trust in the world of car sales. By positioning themselves as a company that values transparent and accurate information, TrueCar is positioning itself as a trusted partner in the car-buying process. The spot is visually appealing, with a great use of color and lighting, and the message is delivered in a way that is both engaging and memorable.

TrueCar TV commercial - Real Car produced for TrueCar was first shown on television on May 9, 2018.