What the XXIO TV commercial - Living Easy is about.

XXIO TV Spot, 'Living Easy' Featuring Ernie Els

In a captivating new TV spot, XXIO introduces viewers to a world of effortless elegance and living life in the easy lane. This particular installment of the XXIO series features the legendary South African golfer, Ernie Els, as he showcases his mastery on the green while embodying the essence of true ease and relaxation.

As the commercial begins, a tranquil setting unfolds, capturing the essence of a luxurious golf course. The gentle sound of a bubbling brook fills the air as the camera pans to reveal Ernie Els strolling gracefully along the fairway. His posture radiates confidence and poise, effortlessly mirroring the ethos behind XXIO's brand image.

The voiceover for the spot describes Ernie Els as the epitome of living easy and reveals the secret behind his seemingly effortless swing - the unrivaled technology provided by XXIO golf clubs. Each swing is executed with a sense of pure relaxation, showcasing the power and precision that comes from the perfect blend of talent and technology.

As Ernie Els addresses the ball, his fluid swing appears almost weightless, like a ballet dancer effortlessly gliding across the stage. The TV spot accentuates the fluidity of his movements, capturing each angle and freeze-framing at key moments to emphasize the perfection in his technique.

Throughout the commercial, the cinematography creates an atmosphere of complete immersion and tranquility. The lush green fairways juxtaposed with the vibrant blue sky serve as the perfect backdrop for Ernie Els' prowess. The camera captures every detail - the way the grass bends beneath his feet, the glint of sunlight reflecting off the clubhead, and the effortless swish as the club cuts through the air.

The key objective of the XXIO TV spot is to communicate the brand's commitment to promoting a lifestyle of ease and elegance, where every swing feels like second nature. It seeks to ignite the desire to achieve greatness in both golf and life, all while embracing the effortless joy that comes with the XXIO experience.

As the spot concludes, Ernie Els' smile seems to capture the essence of a life lived easily - a life where challenges are met head-on yet effortlessly conquered. The final moments are accompanied by the tagline "Live easy, swing easy," leaving viewers with a lasting impression of the XXIO's commitment to providing golfers with the tools needed to make each swing a masterpiece.

In summary, the XXIO TV spot titled 'Living Easy' introduces viewers to the world of effortless elegance. Through Ernie Els' captivating performance and the stunning cinematography, the ad showcases the perfect fusion of talent and technology, highlighting the brand's commitment to providing golfers with an unparalleled experience of ease and relaxation.

XXIO TV commercial - Living Easy produced for XXIO was first shown on television on May 1, 2018.