In the years past, Prime Day took place during the summer months of June or July. Prime Day 2023 fell on Tuesday, July 11 and Wednesday, July 12. According to Amazon, the event originally started as a summer savings event to celebrate Amazon's birthday, which launched in July 2015.

The retailer is following the same schedule in 2023 with Prime Day falling on July 11 and July 12, and the Prime Big Deal Days sale set for Oct. 10 and 11. Amazon has not commented on whether it will permanently host two Prime Day-level events every year going forward.

Amazon Prime Video: Up to 50% off rentals and purchases Amazon is offering early Prime Day deals via Prime Video with a selection of titles available to rent or buy at up to 50% off. Prime members can also subscribe to select channels and save, such as BET Plus and FlixLatino.

Amazon held a second Prime Day event this year in the form of Prime Big Deal Days. It was the second year in a row that Amazon held an early holiday savings event in October, and Amazon reports Prime members saved more than $1 billion across millions of deals.

In case you've been blissfully unaware of the shopping holiday mayhem that is Amazon Prime Day, let's get you up to speed: Amazon Prime Day is an annual 48-hour event that typically happens once a year, in which Amazon discounts thousands of products across every single category.

The epic, two-day sales event known as Amazon Prime Day means deals on all things home. The mega retailer slashes prices on everything from robot vacuums and Amazon devices to mattresses and couches - and they're doing it all again with the Prime Big Deal Days.

48 hours How Long Is October Prime Day? The popular sale only lasts 48 hours and includes markdowns on all of Amazon's categories, including home and pets (think vacuums, air purifiers), beauty (electric toothbrushes, makeup, skincare), tech (TVs, laptops) and fashion (leggings, jackets).

Prime Day is Amazon's deal event exclusively for Prime members, featuring deals on top brands and small businesses. Why did Prime Day start? Prime Day was created as a way to celebrate Prime members.

Sales for Prime Day 2023 reached $12.7 billion, up from $11.9 billion in 2022. Appliances and home goods were popular categories, beating out electronics.

Important Amazon Prime Stats Amazon has over 200 million Prime members. Sales during Prime Day on Amazon reached $11.79 billion in 2021. Amazon Prime is available in 22 countries as of October 2021. Amazon registers $25.21 billion in annual revenue from retail subscription fees.

Amazon Prime Day started in 2015 and has since become an annual two-day sale. Aside from 2020, when the retailer bumped the sale to October due to the pandemic, and 2021, when the sale was held in June, Prime Day has taken place in mid-July.

48-hour In case you've been blissfully unaware of the shopping holiday mayhem that is Amazon Prime Day, let's get you up to speed: Amazon Prime Day is an annual 48-hour event that typically happens once a year, in which Amazon discounts thousands of products across every single category.