Lane Bryant is a well-known American retail chain that specializes in women's plus-size clothing. Founded in 1901, Lane Bryant has a long history of providing stylish and comfortable clothing for plus...
The Lane Bryant Cacique TV Spot, 'I'm No Angel', was a campaign launched by the brand in response to the narrow beauty standards promoted by Victoria's Secret's "Perfect Body" campaign. The Lane Bryant ad features several plus-sized models flaunting their curves and confidently posing in lingerie.
The campaign's message was clear: every woman - regardless of her size, shape, or color - is beautiful and deserving of feeling confident and sexy in her skin. The ad shows that women don't have to conform to a single standard of beauty to be considered attractive or worthy.
The ad's tagline - "I'm No Angel" - was a direct challenge to Victoria's Secret's branding that used the term "Angel" to describe its models. The Lane Bryant Cacique campaign aimed to redefine beauty and challenge society's narrow beauty standards, which often exclude larger body types.
The ad sparked controversy, with some critics arguing that it promoted unhealthy lifestyles and obesity. However, many praised Lane Bryant for its bold message and for promoting body positivity. The video was widely shared on social media and viewed millions of times.
Overall, the Lane Bryant Cacique TV Spot, 'I'm No Angel' was a powerful campaign that sought to challenge the harmful stereotypes and limited beauty standards that women are subjected to in the media. It encouraged women of all sizes to embrace their curves and celebrate their bodies with confidence.
Lane Bryant Cacique TV commercial - Im No Angel produced for Lane Bryant was first shown on television on April 5, 2015.
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