The campaign is meant to celebrate women of all shapes and sizes, and calls for greater representation of women of all body types. The campaign was teased in the September edition of Vogue, with an ad that featured the silhouettes of six curvy women.

The sexy, fierce and confident images feature top models Candice Huffine, Ashley Graham, Precious Victoria Lee, Georgia Pratt, Justine Legault and Sabina Karlsson, all wearing the brand's Fall 2015 collection. But more than a collection, the #PlusIsEqual campaign is a movement.

Widowed at an early age, and the orphaned daughter of Lithuanian Jewish refugees, Lena Bryant supported herself and her young son as a dressmaker. Borrowing $300 from her brother-in-law, Bryant went to the bank to open an account. The bank officer misspelled her name on the application as Lane instead of Lena.

Redcats USA has announced that its Lane Bryant Catalog has been renamed and will now be called 'Woman Within'.

Who's Ashley Graham, the plus-size star model that has been branded as the 'sexiest woman' alive? Ashley Graham, a 35-year-old model, has been named the "World's Sexiest Woman" by Maxim magazine for their "Hot 100" edition in May/June 2023.

1. Ashley Graham. Ashley Graham, an American model and TV presenter, is one of the most beautiful and renowned plus-size models. She is associated with various big brands including Vogue, Cosmopolitan, and many more.

Lane Bryant Inc. is an American women's apparel and intimates specialty retailer focusing on plus-size clothing. The company began in 1904 with maternity designs created by Lena Himmelstein Bryant Malsin. Lane Bryant, Inc., is the largest plus-size retailer in the United States.

Bath & Body Works, Inc.Ascena Retail GroupThe LimitedSycamore PartnersPremium Apparel, LLC Lane Bryant/Parent organizations

According to PLUS Model magazine, "In the fashion industry, plus size is identified as sizes 18 and over, or sizes 1X-6X and extended size as 7X and up". The article continues "Susan Barone [...] shared, 'Plus sizes are sizes 14W – 24W. Super sizes and extended sizes are used interchangeably for sizes 26W and above.

Lane Bryant is the most recognized name in specialty plus-size clothing, with an emphasis on fashion. Lane Bryant stores carry apparel for women in sizes 14 to 28 as well as limited styles in petites (14P to 28P) and tall (14T to 28T).

As a general rule, plus-size models are defined by the fashion industry as anyone larger than a size 6. These days, however, most women deemed plus-size models are a size 12/14 or higher, bringing the industry's perception of what counts as plus-size a little more in line with that of the public.

Plus-size clothing is generally considered a women's size 18 and beyond. “Missy” or “straight” sizes range from 00–16/18, XXS–XXL whereas plus sizes range from 12W–28W, 0X–4X and greater.