What the JCPenney Back to School Appreciation Sale TV commercial - Lets You Be You is about.

JCPenney's Back to School Appreciation Sale TV Spot is a heartwarming tribute to individuality and self-expression. The ad begins with a group of young students walking down the hallway, dressed in identical uniforms. As they approach the camera, they start to peel off layers, revealing their true styles and personalities.

The ad celebrates the diversity and uniqueness of each child, encouraging them to express themselves freely and confidently. Whether it's through bright colors, bold patterns, or funky accessories, JCPenney wants kids to feel empowered to be true to themselves.

The sale itself is briefly mentioned in the ad, with a voiceover encouraging parents to shop for their kids' new school clothes at JCPenney. The ad ends with the tagline, "Let's You Be You," a powerful message that perfectly captures the spirit of individuality and inclusivity that JCPenney is promoting.

Overall, JCPenney's Back to School Appreciation Sale TV Spot is a refreshing departure from traditional back-to-school ads that often show generic images of happy, uniformed students. By celebrating each child's unique personality, the ad speaks to a generation of young people who value authenticity and self-expression.

JCPenney Back to School Appreciation Sale TV commercial - Lets You Be You produced for JCPenney was first shown on television on July 15, 2014.