What the Carvana TV commercial - Little Things: Roger is about.

Title: Carvana TV Spot, 'Little Things: Roger'

Introduction:In this Carvana TV spot titled "Little Things: Roger," we are introduced to an endearing character named Roger, who goes on a heartwarming adventure with his newly purchased car from Carvana. This commercial showcases Carvana's commitment to providing a seamless and enjoyable car-buying experience through their innovative online platform. Join Roger as he discovers the joy and convenience of buying a car from Carvana.

Scene 1: Roger in his ApartmentThe TV spot begins with Roger, a middle-aged man, sitting on his worn-out couch in his dimly lit apartment. He looks contemplative as he scrolls through his phone, searching for car listings. Roger's expression changes from frustration to excitement as he stumbles upon Carvana's user-friendly website.

Scene 2: Online Car ShoppingThe screen transitions to Roger navigating Carvana's website, where he explores various car models, features, and prices. The website's sleek design and intuitive interface make the car-buying process a breeze, captivating Roger's attention.

Scene 3: Clicking That Final ButtonAfter thorough research, Roger finds the car of his dreams—a vibrant red sedan. With a mix of anticipation and nerves, he clicks the "Buy Now" button, officially starting his Carvana journey.

Scene 4: The Exciting DeliveryIn a montage of scenes, we see Roger eagerly waiting for his car to arrive. Days turn into hours, and finally, there's a knock on Roger's door. He excitedly opens it to find a friendly Carvana employee, presenting him with his brand-new car. Roger's eyes light up as he realizes that his dream has become a reality.

Scene 5: Hitting the RoadRoger takes his first drive in his Carvana car. As he cruises down the street, his face radiates pure joy and satisfaction. He effortlessly merges onto the highway, feeling confident and empowered behind the wheel of his new acquisition.

Scene 6: A Carvana SurpriseThe TV spot takes an imaginative turn, showcasing Carvana's commitment to delivering moments of joy. Roger suddenly notices a flashing billboard with his name on it. He can't help but smile as he realizes that Carvana has gone the extra mile to make his car-buying experience even more memorable.

Conclusion:The Carvana TV spot, "Little Things: Roger," highlights the convenience and simplicity of buying a car through Carvana's online platform. Roger's journey from searching for a car to

Carvana TV commercial - Little Things: Roger produced for Carvana was first shown on television on May 1, 2022.