What the DraftKings Billion Dollar Lineup TV commercial - Earnings Dysfunction is about.

DraftKings is a popular online sports betting platform that has recently released a TV ad called 'Earnings Dysfunction.' In this ad, DraftKings offers a fun and exciting approach to promote their upcoming Billion Dollar Lineup contest.

The ad features a middle-aged man who is seen lamenting over his financial failure while watching highlight reels of his favorite sports team. He then receives an alert on his phone, notifying him of DraftKings' Billion Dollar Lineup contest, which offers a chance to earn a fortune by accurately guessing the best fantasy sports lineup.

The ad quickly becomes funny and engaging as the man's wife joins him in the scene. She tries to cheer him up, suggesting he try out his luck with DraftKings' new contest to win a billion dollars. The man responds in disbelief, saying that he could never make those perfect guesses.

However, DraftKings' clever marketing tactics come into play as he suggests he attempts to predict a fantasy lineup and offers the tagline, "Get your earnings up to working order." The wife then brings him a pill bottle that resembles medicine and jingles like a rattle. He hesitates for a moment before using the bottle's contents. The pill's creepy side effects unleash a new side of the man, and the results are hilariously out of this world.

In conclusion, DraftKings' Billion Dollar Lineup TV ad 'Earnings Dysfunction' is a funny and engaging commercial that encourages users to play by guessing the perfect fantasy sports lineup and offers a chance for them to win significant earnings in return.

DraftKings Billion Dollar Lineup TV commercial - Earnings Dysfunction produced for DraftKings was first shown on television on August 14, 2017.