What the State Street Global Advisors TV commercial - Locked Out is about.

In State Street Global Advisors' gripping TV spot titled 'Locked Out,' a powerful narrative unfolds, drawing viewers into a thought-provoking scenario that beautifully encapsulates the theme of gender diversity and equality in the workplace.

The ad opens with a captivating shot of a young girl examining a Wall Street statue named 'Fearless Girl.' As the camera pans out, we see a bustling cityscape, symbolic of the corporate world, where gender equality remains a pressing issue.

Narration begins, enlightening us about the gender disparity that persists in leadership roles across various industries. The screen transitions to a bustling office, where we witness a group of employees, predominantly male, navigating their tasks while women appear to be 'locked out' of executive decision-making spaces.

Intercut with these glimpses of an unequal workplace, we are reminded of the opening scene featuring the young girl and the 'Fearless Girl' statue. The narrative strengthens, showcasing the relevance and urgency of empowering women to break free from this metaphorical lock on opportunity.

As the TV spot progresses, we witness women donning professional attire, standing alongside men, but still separated by a symbolic barrier, reinforcing the struggle they face in breaking through glass ceilings. The powerful imagery, combined with a poignant musical score, creates an emotional resonance intended to leave a lasting impact on the viewer's psyche.

Finally, the ad reaches its crescendo as the camera cuts to a captivating shot of diverse women and men together, standing confidently before a boardroom filled with influential decision-makers. This empowering image conveys the importance of gender diversity and the immense value that women bring to executive positions, ultimately highlighting the positive impact this can have on businesses, society, and the world as a whole.

The ad concludes with on-screen text that reads, "Invest in the progress that benefits everyone," reminding viewers of the essential role each individual plays in advocating for gender equality and inclusion within their own spheres of influence.

State Street Global Advisors' 'Locked Out' TV spot serves as a wake-up call to corporations and society, urging them to recognize and address the disparities that still exist. By powerfully highlighting the imperative for gender diversity and equality, this ad invites us all to take action and create a more inclusive future for everyone.

State Street Global Advisors TV commercial - Locked Out produced for State Street Global Advisors was first shown on television on December 13, 2022.