Southern Company television commercial 2015 - Payne Stewart Award: Shadows Feat. Ernie Els

What the Southern Company TV commercial - Payne Stewart Award: Shadows Feat. Ernie Els is about.

Southern Company's TV spot, titled 'Payne Stewart Award: Shadows,' features the renowned golfer Ernie Els in a moving tribute to the late Payne Stewart. This powerful commercial highlights the prestigious Payne Stewart Award, which is presented annually by Southern Company to a professional golfer who exemplifies character, integrity, and sportsmanship.

The commercial opens with a montage of iconic moments from Payne Stewart's career, showcasing his remarkable skill on the golf course while capturing his charismatic persona. As the footage transitions, the setting changes to a serene golf course at dusk, casting long shadows across the fairway.

Amidst the shadows, Ernie Els appears, elegantly swinging his golf club with grace and precision. The camera pans across his face, capturing the determination and focus etched upon his brow. As he swings, the shadows flowing behind him symbolize the legacy of Payne Stewart and the influence he continues to have on the golfing community.

As the spot progresses, we hear a voiceover, narrated by Ernie Els himself. He speaks of the admiration he holds for Payne Stewart, describing him as a true icon of the sport who embodied the values that the Payne Stewart Award seeks to honor. The voiceover emphasizes the importance of character, integrity, and sportsmanship on and off the golf course, ultimately inspiring the next generation of golfers to follow in Payne's footsteps.

Throughout the commercial, the attention to detail is immaculate, with visually striking cinematography and a captivating soundtrack that adds emotional depth to the narrative. The spot concludes with a message encouraging viewers to celebrate and honor the sport by recognizing those who exemplify the spirit of Payne Stewart through their actions and attitudes.

The Southern Company's TV spot, 'Payne Stewart Award: Shadows,' with Ernie Els as its centerpiece, pays homage to the golf legend's enduring impact on the game and underscores Southern Company's commitment to sportsmanship and character. It serves as a poignant reminder that golf is not solely about athletic prowess but also embodies the values that make it a respected and cherished sport.

Southern Company TV commercial - Payne Stewart Award: Shadows Feat. Ernie Els produced for Southern Company was first shown on television on August 29, 2015.