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Advertisers of the Arm and Hammer Orajel Sensitive TV Spot, 'Brushing Secret'

Arm and Hammer Orajel Sensitive TV commercial - Brushing Secret
Arm & Hammer Oral Care

Arm & Hammer Oral Care is a company that specializes in providing dental care products to individuals. The company is well-known for producing high-quality toothpaste, toothbrushes, mouthwash, and den...

What the Arm and Hammer Orajel Sensitive TV commercial - Brushing Secret is about.

Arm and Hammer Orajel Sensitive TV commercial - Brushing Secret

Arm and Hammer Orajel Sensitive is a toothpaste brand that promises relief for people with sensitive teeth. In a recent TV advertisement called "Brushing Secret," the brand highlighted how their toothpaste can help people combat sensitivity-related tooth pain and reveal their secret to a brighter, healthier smile.

The ad starts with a woman enjoying her morning cup of coffee, but the sip causes a jolt of pain in her mouth due to sensitive teeth. The commercial then shifts to another scene, where the same woman is shown brushing her teeth with Arm and Hammer Orajel Sensitive toothpaste. As she brushes, the voice-over explains the toothpaste's active ingredient, stannous fluoride, which is known to fight sensitivity and provide protection against cavities.

The ad then moves on to showcase how the woman's newly acquired confidence is radiating through her vibrant, confident smile. She goes on to reveal that her secret to a brighter smile is the Arm and Hammer Orajel Sensitive toothpaste, which is specially formulated to alleviate tooth sensitivity while still providing the necessary dental care. The commercial concludes with a montage of different people, all with healthy, beautiful smiles, touting the benefits of Arm and Hammer Orajel Sensitive.

Overall, the advertisement is a reassuring and persuasive pitch for Arm and Hammer Orajel Sensitive, emphasizing how it can help people overcome sensitive teeth and achieve a brighter, more confident smile. By highlighting the toothpaste's active ingredient and showcasing the experiences of people who have used it, the brand creates a sense of trust and reliability that will encourage viewers to give the product a try.

Arm and Hammer Orajel Sensitive TV commercial - Brushing Secret produced for Arm & Hammer Oral Care was first shown on television on January 14, 2013.

Frequently Asked Questions about arm and hammer orajel sensitive tv spot, 'brushing secret'

Toothpastes & Whitening Systems. Are ARM & HAMMER™ toothpastes safe for everyday use? Yes. ARM & HAMMER™ toothpastes were developed for daily oral hygiene and have been safely used for decades for low abrasion effective oral care.

Ingredients : Sodium bicarbonate, Water, Sorbitol, Glycerin, Tetrasodium pyrophosphate, Hydrated silica, Flavor, Sodium saccharin, Sodium lauroyl sarcosinate, Sodium lauryl sulfate, Cellulose gum, Xanthan gum, Titanium dioxide, Sodium fluoride, Potassium nitrate.

Yes. In fact, ARM & HAMMER™ Baking Soda toothpastes remove more plaque than a non-baking soda toothpaste. Do ARM & HAMMER™ brand toothpastes contain fluoride? Some ARM & HAMMER™ toothpastes contain fluoride, 1100 ppm, the amount recommended by the U.S. Food and Drug Administration (FDA).

ARM & HAMMER Essentials Whiten & Strengthen Fluoride Toothpaste: Proven to smooth surface imperfections and restore gloss and luster to your smile while being free of SLS, parabens, preservatives, and artificial sweeteners and dyes.

Potassium nitrate is a salt compound and a natural desensitizing agent. It blocks pain signals from your dental nerve to your brain, so you don't feel any discomfort. By brushing your teeth with a toothpaste with potassium nitrate, you're coating your teeth with a solution that reduces pain and sensitivity.

The ADA Council on Scientific Affairs' Acceptance of Arm & Hammer Dental Care Toothpaste is based on its finding that the product is safe and has shown efficacy in helping prevent tooth decay when used as directed.

Principal Display Panel

Active Ingredient/Active Moiety
Ingredient NameBasis of StrengthStrength
SODIUM FLUORIDE (UNII: 8ZYQ1474W7) (FLUORIDE ION - UNII:Q80VPU408O)SODIUM FLUORIDE2.43 mg in 1 g
POTASSIUM NITRATE (UNII: RU45X2JN0Z) (NITRATE ION - UNII:T93E9Y2844)POTASSIUM NITRATE50 mg in 1 g

SHORT ANSWER: SLS Sodium Lauryl Sulfate (SLS) is responsible for the foaming in toothpaste. SLS is a common detergent in many personal care products. It works well in toothpaste because it doesn't affect the flavor or how the other ingredients work. And it has mild antibacterial properties.

The JADA study states that dental products containing potassium nitrate as an active ingredient work by blocking the transmission of pain from your tooth to your brain. Potassium nitrate calms the tooth's nerve activity so that you feel less discomfort when eating hot, cold, sweet or sticky foods.

Potassium nitrate is a mineral. It contains potassium ions which work to desensitize the nerve inside the tooth, helping to provide relief from sensitive tooth pain. Sensodyne Toothpastes with potassium nitrate include: Sensodyne Deep Clean – Deep cleans your sensitive teeth with twice daily brushing.

Although People have used Nano-HA for many years in countries like Japan, Netherlands, and Canada, the FDA has yet to approve it in the US. It's essential to understand the benefits as well as drawdowns of this additive, given that various studies suggest that it may be a perfect substitute for fluoride.

Toothpastes are derived from a variety of components, the three main ones being abrasives, fluoride, and detergent.

  • Abrasives.
  • Fluorides.
  • Surfactants.
  • Other components.
  • Xylitol.

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Products

Products Advertised

Arm & Hammer Oral Care Sensitive Whitening
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