DriveTime is a used-car dealership company that offers a unique buying experience to its customers. The company is headquartered in Tempe, Arizona, and was founded in 2002 by Ernie Garcia. Since then,...
Title: DriveTime TV Spot: 'The Real Deal Maker'
Introduction:DriveTime, the leading used car dealership, has launched a gripping TV spot titled 'The Real Deal Maker.' This engaging commercial showcases DriveTime's commitment to providing quality used cars and exceptional customer service. Join us as we delve into the storyline behind this dynamic advertisement and discover what makes DriveTime the ultimate destination for car shoppers.
Scene 1: A Thrilling NegotiationThe commercial opens with a vibrant and energetic car dealership. We are introduced to a confident young woman named Sarah, a seasoned car salesperson known as 'The Real Deal Maker.' Sarah is depicted as a charismatic and knowledgeable professional who possesses an uncanny ability to make every customer's dream car a reality.
Scene 2: Sarah's Expertise Shines ThroughSarah is seen enthusiastically guiding a curious couple around the dealership lot. She showcases a stunning array of high-quality used vehicles, highlighting their affordability and reliability. As Sarah walks them through each car's unique features, her expertise and passion for helping customers find their perfect match shine through.
Scene 3: The Real Deal Maker Strikes a DealThe camera cuts to a fast-paced negotiation scene. Sarah's negotiation skills are unrivaled as she fearlessly goes toe-to-toe with customers, using her extensive knowledge and experience to get them the best deal possible. Her determination and efficiency make it clear that she truly is 'The Real Deal Maker.'
Scene 4: Unmatched Customer SatisfactionAs Sarah finalizes the car sale with the satisfied customers, we witness the genuine joy on their faces. Sarah's exceptional customer service and dedication to ensuring 100% customer satisfaction are evident as she bids them farewell, reminding them they made the right choice by choosing DriveTime.
Scene 5: DriveTime's PromiseThe commercial concludes with a powerful message: "At DriveTime, we believe that buying a car should be enjoyable, stress-free, and ultimately a great deal." The scene fades out as Sarah waves goodbye to another set of happy customers, solidifying DriveTime's reputation as the go-to place for anyone looking to purchase a reliable used car.
Conclusion:DriveTime's TV spot, 'The Real Deal Maker,' effectively captures the essence of the brand's commitment to providing quality used cars and top-notch customer service. Sarah, the charismatic car salesperson, symbolizes DriveTime's expertise and dedication to helping customers find the perfect vehicle that fits their needs and budget. This gripping commercial invites viewers to experience the joy and satisfaction of buying a car from DriveTime – where finding the perfect car becomes an adventure guided by 'The Real Deal Maker.'
DriveTime TV commercial - The Real Deal Maker produced for DriveTime was first shown on television on December 25, 2022.
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