What the State Street Global Advisors TV commercial - Leaning Tower of Pisa is about.

State Street Global Advisors is a leading investment management firm that offers a range of investment solutions to clients all over the world. One of their most notable advertising campaigns was their TV spot titled "Leaning Tower of Pisa".

The 30-second commercial opens with a group of tourists standing before the iconic Leaning Tower of Pisa in Italy. Suddenly, the tower begins to straighten up, much to the surprise of the tourists. As the camera pans up to show the tower standing tall and straight, a voice-over states, "Sometimes, small changes can make the biggest difference."

The ad then cuts to the State Street Global Advisors logo and the tagline 'Investing in the pursuit of difference'. The message behind the advertisement is that small changes in investment strategy can have a significant impact, just as straightening the Leaning Tower of Pisa would be a small change with a significant impact.

The ad was well-received, as it effectively conveyed the message of the importance of small changes in investment strategy and how these small changes can make a big difference. The unique use of the iconic Leaning Tower of Pisa made the ad stand out and helped grab the attention of viewers.

Overall, the State Street Global Advisors TV spot, 'Leaning Tower of Pisa', was a clever and effective way to communicate the company's investment philosophy to a broad audience.

State Street Global Advisors TV commercial - Leaning Tower of Pisa produced for State Street Global Advisors was first shown on television on August 31, 2014.