As for Ciroc, the spokeswoman said it “will remain in Diageo's portfolio and we will continue to produce and support the brand,” while confirming Combs would no longer be involved in marketing. But who ends up with custody of DeLeon remains to be seen.

Diddy - Ciroc & DeLeon The joint venture between rapper and entrepreneur Sean "Diddy" Combs and beverages giant Diageo for the Ciroc vodka brand is among the most successful celebrity partnerships in the history of the industry.

Diageo Cîroc is a brand of alcoholic beverages produced in France since 2003 and distributed by the British-based multinational alcoholic beverage maker Diageo.

$60 million annually Combs reportedly makes upwards of $60 million annually from Ciroc Vodka. When he started with the brand around 2008, Business Insider reports, it was ranked No. 50 in the world globally in terms of vodka sales.

Diddy” Combs has signed a partnership with spirit maker Diageo PLC to promote the company's Ciroc Vodka in the U.S., in return for 50% of the profits from the brand.

Combs's working relationship with Diageo had begun seven years prior, when the rapper helped the company promote its Cîroc vodka brand.

Business mogul Sean “Diddy” Combs has sued the British beverage company that co-owns his liquor brands, claiming that the spirits giant Diageo has “kneecapped” his Ciroc and DeLeon labels' sales growth for almost a decade and starved them of resources while better marketing its other brands such as Don Julio and ...

Charisma Madarang. Beverage company Diageo is breaking off its business relationship with Sean “Diddy” Combs. The entrepreneur and music mogul previously accused the company of failing to invest resources into his Ciroc vodka and DeLeon tequila brands - treating them as “urban” products.

Jay-Z is the richest rapper in the world, according to Forbes' real-time billionaires list. As of June 2023, Jay-Z's net worth is estimated at $2.5 billion.

Is Puff Daddy a billionaire? Despite varied estimations, consensus solidifies P. Diddy's net worth in the illustrious realm of billionaires. This hip-hop magnate's extraordinary ascent into the billionaire club was officially acknowledged in 2022, elevating him to an exclusive echelon of wealth and influence.

CÎROC Vodka The essence of CÎROC™ Ultra- Premium Vodka comes from fine French grapes, which are distilled a fifth time at the historic Distillerie de Maison Villevert - Chevanceaux in the South of France. CÎROC™ Ultra-Premium Vodka is gluten free.

CÎROC is a truly modern vodka, inspired by more than a century of wine-making expertise and craftsmanship. It is the fine French grapes and the fifth distillation that gives CÎROC a distinctive flavour with an exceptionally fresh, smooth and fruity taste.