Colgate-Palmolive is a global consumer products company that specializes in producing and distributing a wide range of household, healthcare, and personal care products. The company is known for its o...
Colgate Optic White's latest TV spot titled 'Accesorios' features Latin-American singer Leslie Grace as she promotes the brand's teeth whitening products. The ad begins with Leslie wearing a black dress, accessorized with vibrant and bold jewelry, emphasizing the need for white teeth to make a bold statement.
The scene then switches to Leslie applying Colgate Optic White toothpaste to her toothbrush. She proceeds to brush her teeth as we hear the voice-over explaining how the product whitens teeth by removing surface stains. The ad then shows Leslie flashing her bright, white smile, along with a montage of close-up shots of jewelry, flowers, and other accessories popping with color.
The spot, produced by Grey New York, is designed to showcase the brand's Optic White line of toothpaste, mouthwash, and toothbrush. It aims to appeal to the fashion-conscious demographic who are constantly seeking different accessories to elevate their look, and the importance of a bright white smile to complete the look cannot be ignored.
Overall, the ad is slick, dynamic, and vibrant, with a catchy soundtrack provided by Leslie Grace. By the end of the spot, viewers are left with the impression that Colgate Optic White is a reliable and effective means of achieving brighter teeth in just a short time.
Colgate Optic White TV commercial - Accesorios con Leslie Grace produced for Colgate was first shown on television on October 6, 2015.
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