Removes 10 years of stains in just 3 days. Whiter teeth in just 1 day when used as directed. Our highest level of hydrogen peroxide in an over-the-counter whitening toothpaste.

After less than 5 days of consecutive use, my teeth had a noticeable white shine to them in comparison to the non-whitened teeth. It works exceptionally well with stains, but it takes slightly more time with discolored teeth. With all that being said, the biggest drawback is that it is not very easy to use.

% Hydrogen Peroxide Optic White Expert Stain-Less Teeth Whitening Toothpaste with 2% Hydrogen Peroxide removes dark stains from coffee, wine and soft drink* and whitens teeth with the whitening ingredient that dentists use**. With the same ingredient that dentists use to whiten teeth, we're here to help you be unstoppable.

NEW YORK (August 28, 2012) - Representing a milestone in teeth whitening technology, Colgate-Palmolive's full Optic White&#8482 Regimen makes it convenient and effective to achieve whiter teeth in just five days.

Contains clinically proven technology to safely remove surface stains. Enamel-safe teeth whitening, that's good for daily use.

“Some toothpaste have abrasive particles, which can remove superficial stains but can damage tooth structure over time. One brand that I recommend is Colgate Optic White because it ranks well on the Toothpaste Abrasive Index and whitens with hydrogen peroxide.”

Also if they contain peroxide for the bleaching action that it has for whitening, it will eventually cause more erosion of the outer layer and hence sensitivity and weakening of tooth structure. Prolonged use can lead to sensitivity which is evident in your case.

Q: Where is the toothpaste made? This particular product is manufactured in our Colgate manufacturing plant in Mexico.

Colgate-Palmolive Manufactured by Colgate-Palmolive, Colgate's oral hygiene products were first sold by the company in 1873, sixteen years after the death of the founder, William Colgate. The company originally sold soap.

Colgate Optic White Whitening Toothpaste has the American Dental Association's (ADA) Seal of Acceptance. This provides you with confidence that the product is safe to use and lives up to its claims.

Colgate Total is an everyday toothpaste with 12 hour anti-bacterial activity. Colgate Total contains a unique, patented combination of triclosan, an anti-bacterial agent and copolymer.

Colgate sold perfumes for almost a decade before they began selling toothpaste. 2. They introduced toothpaste in jars in 1873; the tube came around only twenty-three years later with the slogan: “We couldn't improve the product, so we improved the tube” on their tube in 1908.

In 1896, the Colgate Company introduced Colgate Dental Cream, the first toothpaste packaged in a collapsible tube. In 1968, Colgate toothpaste was reformulated with MFP fluoride (monofluorophosphate), termed the best possible protection against tooth decay.

Toothpastes are pastes, powders, liquids, or other preparations intended for cleaning the teeth. If the product is also intended to prevent the formation of cavities (carries), then it is regulated by the Food and Drug Administration as an Over-The-Counter (OTC) drug.

Colgate University is known for its “very rigorous academic curriculum” and “invaluable” professors who “are the glue that hold the university together.” Many students say they chose Colgate because they wanted “a small liberal arts school that had the opportunities and resources of a larger institution” combined with ...

Colgate's USP highlights the role of toothpaste for mouth health. They know that their target audience wants an established, reputable brand when it comes to health.