What the Axe Apolllo TV commercial - Fireman is about.

The Axe Apollo TV spot titled 'Fireman' is a commercial that features a fireman who is getting ready for work. As he puts on his Ax Apollo body spray, he becomes so irresistible that a woman in a nearby building can't help but be drawn to him. The woman, who is meant to be an astronaut heading towards a rocket ship, is so mesmerized by the firefighter's scent that she walks towards him instead of the spaceship.

The commercial effectively captures the essence of the Axe Apollo product line, which is to make the wearer feel confident, self-assured, and irresistible. The firefighter symbolizes a man who is not only brave and heroic but also confident in his ability to attract women. The astronaut, on the other hand, represents the ultimate test of male attractiveness- being irresistible even to women who are heading into space.

The Axe Apollo TV spot 'Fireman' is a powerful example of creative marketing, using humor and fantasies to sell a product to the target demographic of young, active men. The commercial not only highlights the benefits of Axe body spray but also shows how one spray can make a difference in someone's life.

Axe Apolllo TV commercial - Fireman produced for Axe (Deodorant) was first shown on television on January 24, 2013.