Find out all about your favorite commercial!

Advertisers

Advertisers of the Allstate TV Spot, 'Wig'

Allstate TV commercial - Wig
Allstate

Allstate is an insurance company that offers a wide range of insurance products and services. The company provides coverage for various aspects of life, including home, auto, renters, business, and li...

What the Allstate TV commercial - Wig is about.

Allstate TV commercial - Wig

The Allstate TV Spot, 'Wig' is an engaging and humorous advertisement that showcases the importance of having the right insurance coverage in unexpected situations. The commercial opens with a middle-aged man named Phil, sporting a vibrant pink wig and driving down the highway in his convertible.

As Phil cruises along, the voiceover introduces viewers to Mayhem, Allstate's mischievous and chaotic character. Mayhem, played by actor Dean Winters, takes on the role of a strong gust of wind that suddenly appears out of nowhere, threatening to blow Phil's wig right off his head.

With his hairpiece precariously hanging on, Phil struggles to keep control of the situation. The imagery creates a lighthearted and relatable scenario, capturing viewers' attention while also highlighting the unpredictability of life's mishaps.

During the tense moment, the voiceover emphasizes the importance of having Allstate insurance, which provides coverage for not just the expected incidents, but also the unexpected ones. Allstate's comprehensive coverage ensures that clients like Phil are protected when faced with unforeseen circumstances, even ones as bizarre as a wig-threatening gust of wind.

As the commercial nears its conclusion, the wind eventually subsides, and Phil manages to hold onto his wig. The scene is a clever metaphor illustrating how Allstate insurance can help individuals keep their lives on track, protecting them from various unanticipated twists and turns.

The Allstate TV Spot, 'Wig' effectively combines humor and relatability to capture audiences' attention. By showcasing a light-hearted scenario and emphasizing the importance of comprehensive insurance coverage, the ad encourages viewers to consider Allstate as their trusted insurance provider in moments of unexpected chaos.

Allstate TV commercial - Wig produced for Allstate was first shown on television on October 31, 2019.

Frequently Asked Questions about allstate tv spot, 'wig'

Who Is the Voice in the Allstate Commercial? The man who has become known as the Allstate commercial guy is Dennis Haysbert. Haysbert is an accomplished actor who has a long list of credits to his name, spanning from the late 1970s until today.

Allstate's creative will be in new hands in the new year. The Chicago area-based insurer has hired Wieden+Kennedy, Portland to begin work on its account starting in 2023, according to people familiar with the matter. Wieden will replace Droga5, which Allstate brought on in 2020 to lead its creative account.

With Allstate, you're protected from mayhem - like me. Mayhem's tagline.

Alicia Keys Today we're marking a new era with a. new voice, Alicia Keys.

When Allstate introduced branding that year, it was without the Mayhem character or Dean Winters. The actor has also faced challenges. Winters nearly turned down the role in 2010 because of his physical condition. Winters suffers from neuropathy, nerve damage, which results in him suffering constant pain.

An American film and TV actor, Dennis Dexter Haysbert rose to fame with his appearance in the TV commercial for Allstate Insurance.

Allstate insurance reviews collected in the J.D. Power 2023 U.S. Insurance Shopping Study℠ rank the company slightly below average for its shopping experience compared to other large companies. The insurer scored 853 out of 1,000 points, which means that most Allstate customers are satisfied with their experiences.

Allstate's competitors and similar companies include Progressive Corporation, CNP Assurances, USAA, Travelers, Berkshire Hathaway, Liberty Mutual Insurance, New York Life Insurance, State Farm, Nationwide Mutual Insurance and GEICO. Allstate is a company operating as a personal lines property and casualty insurer.

Dean Winters Dean Winters - known for acting roles on “30 Rock,” “Law & Order: Special Victims Unit” and other productions - has long been Mayhem in ads for Allstate insurance.

Also that year, Winters was introduced as "Mayhem", a recurring character in a television and radio advertising campaign for Allstate Insurance created by the advertising agency Leo Burnett Chicago. In 2019, Fey joined Winters in a series of "Mayhem" commercials. Winters played Avi in John Wick.

What health issue does the Mayhem guy have? Dean Winters says that he hasn't been able to walk without pain since 2009. He has neuropathy, which means that his hands and feet don't feel anything. Winters also caught a bacterial infection and almost died when her heart stopped beating.

Winters lost two toes and half of a thumb after a bacterial infection led to a near-death experience and subsequent gangrene. A year after his amputations, the actor recalled the story to Page Six, saying that he woke up "gray" and swollen the morning after going to sleep with a bad fever.

Videos

Watch Allstate TV Commercial, 'Wig'

We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:

Agenices

Agenices of the Allstate TV Spot, 'Wig'

Allstate TV commercial - Wig
Droga5

Droga5 is an American advertising agency founded in New York in 2006 by Australian creative David Droga. The company has since become one of the most well-known and respected advertising agencies in t...

Products

Products Advertised

Allstate Accident Forgiveness
TV commercials

Similar commercials

Remitly TV Spot, 'Tarjeta de recompensa'
XFINITY X1 TV Spot, 'Reggaeton' con Ana Patricia Gámez
Remitly TV Spot, 'Envía dinero a tu gente'
XFINITY X1 Sports TV Spot, '2017 CONCACAF' con Ana Patricia Gámez
Remitly TV Spot, 'Seguro'
1118 April 23, 2020
SKECHERS TV Spot, 'Air-Cooled Memory Foam' Featuring Sugar Ray Leonard
Remitly TV Spot, 'Envía tu amor' canción de Richard Lonbay
Univision Contigo TV Spot, ''Con mi niña' con Ana Patricia Gámez
Remitly TV Spot, 'Send Money to India From Canada'
Remitly TV Spot, 'A Good Life'
854 February 17, 2020
Starz Channel TV Spot, 'Blindspotting'
Remitly TV Spot, 'Commentator'
1182 August 27, 2019