What the Chantix TV commercial - Favorite Role is about.

Title: Chantix TV Spot, 'Favorite Role' Featuring Ray Liotta

Introduction:Chantix, a popular medication designed to help smokers quit, created a compelling television commercial titled "Favorite Role" featuring acclaimed actor Ray Liotta. The ad cleverly employs Liotta's on-screen persona to emphasize the transformative journey of quitting smoking with Chantix.

Scene 1:

The commercial opens with Ray Liotta, sitting in a dimly lit room, showcasing a sense of introspection. The room is adorned with movie posters, creating an atmosphere reminiscent of a true cinephile. Liotta takes a thoughtful pause before addressing the camera.

Liotta: You know, over the years, I've played a lot of different roles.

Scene 2:

The camera pans to a collage of iconic film scenes featuring Liotta in various dynamic roles. We see snippets of him as a mobster in "Goodfellas," a corrupt cop in "Cop Land," and a troubled protagonist in "Narc." The clips serve to remind viewers of Liotta's versatility as an actor.

Scene 3:

As the clips fade away, the camera zooms in on Liotta's face, capturing a serious and determined expression.

Liotta: But my favorite role has always been the one where I'm me.

Scene 4:

Liotta stands up and walks towards the camera, representing a shift in tone that symbolizes his personal journey.

Liotta: The one where I quit smoking.

Scene 5:

The room transforms, subtly indicating Liotta's transformation as he quits smoking with the help of Chantix. The film posters are replaced with vibrant images of a healthy lifestyle, including people engaging in outdoor activities and spending time with loved ones.

Liotta: Smoking is my toughest role yet. But it's time for a new chapter in my life.

Scene 6:

Liotta takes out a pill bottle of Chantix, holding it up for emphasis.

Liotta: Chantix helped me quit smoking. It wasn't easy, but it was worth it.

Scene 7:

A montage follows, showcasing snapshots of Liotta's post-smoking life. We see him enjoying a hike in nature, taking part in a family gathering, and embracing a healthier lifestyle overall.

Liotta: Now, I'm not just the actor. I'm the leading man in my own life.

Scene 8:

The screen fades to black, and Liotta's voiceover delivers the commercial's key message.

Liotta (voiceover): Chantix is proven to help you quit smoking. Talk to your doctor to see if it's right for you.

Conclusion:

By collaborating with renowned actor Ray Liotta, the Chantix TV spot "Favorite Role" effectively communicates the personal journey of quitting smoking. Through Liotta's on-screen charisma and relatability, the commercial inspires smokers to take control of their lives and consider Chantix as a viable option to quit smoking and embrace a healthier future.

Chantix TV commercial - Favorite Role produced for Chantix was first shown on television on June 4, 2018.