Set in modern Dublin in 2016, the commercial tells the true story of the 200 bartenders from around the world that gather in Dublin each year for the Jameson Bartenders' Gathering; a three-day immersive and educational summit for bartenders to hone their skills, learn about Jameson and the history of Irish whiskey, and ...

Why is Jameson triple distilled? We triple distill our product in copper stills to give our whiskey its signature smoothness. Our Jameson Triple Triple is not only triple distilled but triple cask matured to amplify its flavours further.

Married, its followers are typically aged between 30 and 34, with secondary audiences in the 25-29 and 35-39 bracket. The majority of Jameson's audience across platforms are located in the United States, with the UK, Ireland and India as other key markets. Top cities are commonly Dublin and New York.

Neat, with a splash of water, with ice, with a mixer, or in a cocktail. There is no wrong way to drink Jameson Irish Whiskey but, we do ask you to drink responsibly. Should whiskey be drunk neat or on the rocks? This comes down to personal preference.

MIXOLOGY MASTERS is a competitive reality show that pits the very best bartenders from across the country against each other in an unpredictable and unforgiving bartending battle.

“Bartending competitions allow you to build your personal brand and help hone public speaking skills, media content and relationships with the brands you will be representing.

Jameson Irish Whiskey is a blended Irish Whiskey. A light floral fragrance, peppered with spicy wood and sweet notes. The perfect balance of spicy, nutty and vanilla notes with hints of sweet sherry and exceptional smoothness.

Like many Irish whiskeys, Jameson is triple distilled, compared to the typical 2x distilled of Scotland and America, which removes more “impurities” and gives it more of a light clean flavor. Think of how vodka brands hype their 6, 7, 8, etc, distillations to achieve an even cleaner and lighter spirit.

The Jameson brand, with its unpretentious personality and inclusive tone of voice, appeared to be a good match to consumers' expectations from future brands. To enhance consumers' emotional connection to the brand it had to be single-minded in its expression, recognizable, powerful and clear.

People consider Jameson to be good for these reasons: It's fairly cheap. It's a fairly smooth blended whiskey (a lower alcohol content than single cask whiskies), so it's more approachable. Name recognition: Jameson is synonymous with Irish Whisky.

For neat whisky, make it a tumbler (a short glass with a heavy bottom). For long whisky drinks, use a highball glass that's tall, slim and straight-sided. A huge part of the flavor of food and drink comes from the way it smells – and whisky is no exception. Take a moment to enjoy the aroma.

Bartenders work directly with customers by mixing and serving drink orders. Their responsibilities include verifying age requirements, knowing alcohol pairing and tastes, knowing how to make traditional and classy drinks, processing payments, managing inventory and cleaning bar supplies.