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Jameson Caskmates TV commercial - Coopers
Jameson Irish Whiskey

Jameson Irish Whiskey is a world-renowned company that specializes in producing high-quality Irish whiskey. The company was founded in 1780 by John Jameson in Dublin, Ireland. Since then, Jameson Iris...

What the Jameson Caskmates TV commercial - Coopers is about.

Jameson Caskmates TV commercial - Coopers

Title: Jameson Caskmates TV Spot: 'Coopers'

Introduction:The Jameson Caskmates TV Spot, titled 'Coopers,' takes viewers on an intriguing journey that showcases the unique bond between the Irish whiskey and the cooperage craft. This engaging commercial celebrates the craftsmanship, collaboration, and innovation behind the creation of Jameson Caskmates whiskey.

The Plot:The TV spot opens with a scenic view of lush green Irish fields, accompanied by the soothing sounds of nature. A rustic cooperage workshop comes into focus, where skilled coopers are hard at work crafting barrels.

As the camera pans over the workshop, we see these coopers meticulously handcrafting oak barrels, skillfully bending and hammering the staves together. Intercut with these scenes are glimpses of Jameson whiskey bottles, showcasing the iconic Jameson logo.

Narration:Throughout the commercial, a captivating narration highlights the fascinating collaboration between Jameson whiskey and the coopers. The narrator's voice is deep and rich, delivering lines filled with reverence and passion.

Narrator (voice-over):"In the heart of Ireland, where time-honored traditions intertwine, a unique bond is forged; a collaboration that captures the spirit of craftsmanship."

Visuals:The visual storytelling in the TV spot is visually stunning, showcasing the beauty and intricacy of cooperage artistry. The camera captures close-ups of the coopers' hands as they expertly tend to each barrel. The rich oak wood and the amber hues of whiskey complement the overall aesthetic.

As the montage progresses, the camera gradually zooms in on the Jameson whiskey bottles positioned proudly next to the cooperage. Each bottle shines elegantly, reflecting the surrounding workshop ambiance.

Narrator (voice-over):"A special cask makes its journey, filled with the finest Jameson whiskey, seeking the perfect harmony of flavors."

Visuals:The commercial then takes viewers on a journey through the aging process, illustrating the transformation that takes place as the whiskey ages within the charred oak barrels. Time-lapse sequences show the whiskey slowly evolving, acquiring complexity and depth.

Narrator (voice-over):"Inside each carefully crafted barrel, the whiskey's essence awakens, influenced by the charred edges and the whispers of the wood."

Visuals:As the whiskey ages, the camera captures flashes of vibrant autumnal landscapes—an homage to the flavors and aromas that develop within the barrels.

Finally, the TV spot highlights the moment of collaboration between the coopers and the whiskey makers. The camera lingers on a cooper

Jameson Caskmates TV commercial - Coopers produced for Jameson Irish Whiskey was first shown on television on February 16, 2018.

Frequently Asked Questions about jameson caskmates tv spot, 'coopers'

SKU

BrandJameson
Country of OriginIreland
RegionBlended Irish
StyleIrish Whiskey
% Alcohol40

The Jameson Caskmates series began after a conversation at the bar between Jameson's Head of Whiskey Science and the Head Brewer of the Franciscan Well Brewery, the rest is as they say history! Created in 1780 by John Jameson, this iconic Irish whisky was guided by John until his death at 83.

Caskmates is Jameson that's finished in barrels that originally contained Jameson before aging a stout from Franciscan Well Brewery in Cork, Ireland.

Jameson Caskmates is a collaboration between the distillery and nearby brewery Franciscan Well. Brewmaster Shane Long asked to borrow some used Jameson casks to use for stout aging. When the casks were returned, they were refilled with cask strength blended Jameson and aged for about 6 months.

A swapping of whiskey and beer barrels soon after, resulted in Jameson Caskmates Stout Edition - triple-distilled, blended Irish Whiskey that has been patiently finished in Irish craft beer-seasoned barrels.

2013 The original Jameson Caskmates launched in 2013 as the result of a collaboration between Irish Distillers' Midleton Distillery and Cork-based microbrewery Franciscan Wells. The Irish whiskey was aged in stout-seasoned barrels from the brewery.

Irish Whiskey, craft beer barrels. A swapping of whiskey and beer barrels soon after, resulted in Jameson Caskmates Stout Edition - triple-distilled, blended Irish Whiskey that has been patiently finished in Irish craft beer-seasoned barrels.

Well-trod quibble aside, this is indeed a good whiskey. It's fun to drink and carries a compliment of unique and interesting flavors layered on top of the typical Jameson fare.

Irish Whiskey, craft beer barrels. A swapping of whiskey and beer barrels soon after, resulted in Jameson Caskmates Stout Edition - triple-distilled, blended Irish Whiskey that has been patiently finished in Irish craft beer-seasoned barrels.

In the case of each Caskmates expression, the brewery took used Jameson whiskey casks, aged their beer in them, and then sent the barrels back to Jameson. Jameson then finished their Irish whiskey in the used beer casks in an attempt to create a different final product from their standard bottling.

In the case of each Caskmates expression, the brewery took used Jameson whiskey casks, aged their beer in them, and then sent the barrels back to Jameson. Jameson then finished their Irish whiskey in the used beer casks in an attempt to create a different final product from their standard bottling.

Tasting Note by The Chaps at Master of Malt A different sweetness perhaps, more wood spice plus chocolate liqueur. A shift of emphasis. Palate: Orchard fruits, great mouthfeel but the vanilla cream is less prominent, it's more fragrant (hoppy?) and floral on the palate with a touch of bitterness.

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Agenices

Agenices of the Jameson Caskmates TV Spot, 'Coopers'

Jameson Caskmates TV commercial - Coopers
360i

360i is a digital marketing agency that specializes in creating innovative solutions to help brands connect with their target audience. Founded in 1998, the company has grown to become one of the most...

Jameson Caskmates TV commercial - Coopers
TBWAChiatDay

TBWAChiatDay is a global advertising agency known for its creative and innovative approach to marketing and advertising. The company was founded in 1970 in New York City by Jay Chiat, and it has since...

Products

Products Advertised

Jameson Irish Whiskey Caskmates IPA Edition
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