Why is Liev Schreiber Starring in Mattress Firm Commercials? Commercials can provide actors with lots of great opportunities and they've been the perfect place for lots of professional actors to start their careers.

Starring actor Liev Schreiber, the integrated campaign was a brand reset for Mattress Firm, with the goal of educating people on the consequences of junk sleep and helping them find the right bed for the way they sleep.

The classic mattress retailer has enlisted Ray Donovan actor Liev Schreiber and Olympic gymnast Gabby Douglas in a new national ad campaign urging Americans to ditch their poor sleeping habits.

"People just float after sleeping well. It makes sense." What's more, "Everyone on the creative team and crew questioned if they were sleeping well," she recalls. "Some of us even went to Mattress Firm and bought new mattresses."

"People just float after sleeping well. It makes sense." What's more, "Everyone on the creative team and crew questioned if they were sleeping well," she recalls. "Some of us even went to Mattress Firm and bought new mattresses."

We found medium firm or firm mattresses with minimal cushioning and strong support felt the most comfortable to sleepers over 230 pounds. Head over to our guide covering the best mattress of the year to read about our top picks across different testing and performance categories.

When sleeping on a firmer surface, the bones absorb most of the pressure, meaning there is less stress on muscles, veins and arteries. Muscles are less strained, and circulation is improved. A firm mattress also keeps your lower back from collapsing, which could allow for more oxygen intake while sleeping.

In 2018, Mattress Firm filed for Chapter 11 bankruptcy protection after years of overexpansion and closed about 700 stores while grappling with a financial scandal at its parent company and intense competition.

The firmness of the mattress is also very important. Since older people are more prone to pain and aches, we should ensure we choose a firm or medium-firm mattress that can help them relieve the pain and provide good sleep. For older adults, the mattress should be adjustable and comfortable.

The Bottom Line A softer mattress doesn't help older folks sleep better because they don't provide enough support to reduce body pain. Choose a firmer mattress to keep your spine aligned, but make sure it has foam layers on top to distribute weight evenly and relieve pain.

While a softer mattress is recommended for people who sleep on their stomach or side, older people actually need a firmer mattress. Softer mattresses are also harder for older adults to get up from, so it's recommended that older sleepers get at least a medium-firm mattress.

As store traffic slowed, costly leases turned into an albatross around Mattress Firm's neck. In a Chapter 11 filing, Stanger said that his company had “too many locations in close proximity to each other.” Mattress Firm built out its stores as an effective online direct-to-consumer model began to emerge.