Simoniz is an American company that specializes in the manufacturing of automobile and janitorial cleaning products. Founded in 1910, Simoniz has a long history in the industry and is known for its hi...
Simoniz Instant Shine is a renowned brand that offers high-quality auto detailing products such as wax, tire cleaners, and polishers. In one of their recent TV spots titled "Drumline," they have created an interesting and fast-paced commercial that showcases the Instant Shine product line.
The commercial opens up with a group of young, highly skilled drummers dressed in uniform performing with their drumline on the street. The camera then cuts to a pristine black sedan that is in need of an instant shine. We see the reflection of the drumline in the car's dirty and dull surface.
The car owner uses Simoniz Instant Shine products and starts cleaning the car's surface, wheel rims, and tires. The cleaning process takes place in a speedy and efficient manner, with the drumline's percussive beats driving the ad's fast-paced momentum.
As the car cleaning process concludes, we see a highly reflective and deeply polished car surface, and the drumline's reflection clear in the car body. As the commercial ends, a voiceover says, "Simoniz Instant Shine: For a deeper, longer-lasting shine."
The Simoniz Instant Shine TV Spot, 'Drumline' is effectively scripted, creating a sense of urgency and speed, which is suitable for the product being advertised. The connection between the drumline and the product's shining quality is engaging and inventive. Overall, this TV spot is informative and portrays the Simoniz Instant Shine product range as an efficient way of keeping your vehicle looking brand new.
Simoniz Instant Shine TV commercial - Drumline produced for Simoniz was first shown on television on June 2, 2014.
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