Sign up to track 297 nationally aired TV ad campaigns for Chick-fil-A. In the past 30 days, Chick-fil-A has had 1,951 airings and earned an airing rank of #562 with a spend ranking of #139 as compared to all other advertisers.

In 1995, the phrase “Eat Mor Chikin” first appeared on a billboard in Atlanta, Ga. Painted by a pair of mischievous cows, the phrase kicked off one of the most recognized advertising campaigns in Chick-fil-A history.

Chick-fil-A does the occasional print ad or coupon mailer, but the most common traditional advertising methods used to market to its target audience are billboards, television ads and sponsorships.

Middle & Upper Class. Chick-fil-A's customer base is largely middle to upper-middle class. They may be frugal and not want to needlessly spend money, but they do have the disposable income necessary to comfortably eat out on a regular basis.

Our founder S. Truett Cathy started a small business in 1946, The Dwarf Grill, with his brother Ben in Atlanta. Through the years, that restaurant prospered and led Truett to further the success of his business. In 1967, Truett founded and opened the first Chick-fil-A restaurant in Atlanta's Greenbriar Shopping Center.

In 1946, S. Truett Cathy opened a tiny diner called the Dwarf Grill (now known as The Dwarf House® restaurant) in Hapeville, Georgia. It was in this diner where Truett developed the signature original Chick-fil-A® Chicken Sandwich and the quality service for which the family-owned business is known.

Chicken Sandwich Since it was first invented in 1964, the Original Chicken Sandwich has become what we're most known for.

Yes, Chick-Fil-A lives up to the hype, for two primary reasons: They serve higher quality chicken than other fast food chains. The chicken is juicy and the filets come from natural, contiguous cuts of the chicken, so the texture is much better than the reconstituted meat you'll often find in other fast food chicken.

"To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A."

It's a play on the “chicken fillet,” and that capital “A” is on purpose: it represents the “grade A” top quality chicken used in the now-famous sandwich. Truett Cathy, Chick-fil-A's founder, created the sandwich using whole, boneless 100-percent real chicken, a standard that remains today.

Real food, rigorous standards We serve chicken made from breast meat, breaded by hand in-restaurant. Fresh produce is delivered to our kitchens several times a week. Salads are prepared throughout the day. Our regular Chick-fil-A® Lemonade is prepared daily with lemon juice, pure cane sugar and water.

Our chicken is held to some of the highest standards for cut and quality in the industry. It is never ground or mechanically separated. We expect all our supplier facilities to adhere to rigorous standards for food safety, as well as our Chick-fil-A restaurant Operators.