What the Samsung Experience Shop TV commercial - Touch, Try and Play is about.

Title: Touch, Try, and Play: A Samsung Experience Shop TV Spot

Introduction:In this exhilarating TV spot, Samsung opens the doors to its innovative Samsung Experience Shop, inviting viewers to immerse themselves in a world of cutting-edge technology. The commercial, titled "Touch, Try, and Play," captures the essence of the shop's vibrant atmosphere, where users have the opportunity to engage with Samsung's latest devices, explore their features, and let their imaginations run wild.

Scene 1: Unveiling the Samsung Experience ShopThe TV spot begins by showcasing the grand opening of the Samsung Experience Shop, where sleek, modern designs and state-of-the-art technology dominate the space. As the camera pans across the stylish exterior, a captivating voice-over introduces the shop as a haven that revolves around the "Touch, Try, and Play" concept.

Scene 2: Dynamic Displays and Exciting InteractionsThe camera then zooms in, revealing an expansive array of Samsung devices, including smartphones, tablets, laptops, wearables, and, of course, the stunning QLED TVs. The spot highlights the shop's dynamic displays, which captivate shoppers with vibrant visuals and cutting-edge features.

Scene 3: Empowering Users to TouchNext, the spotlight shifts to a group of customers, each enthusiastically engrossed in a unique Samsung device. A young woman taps away on a Galaxy smartphone, her face lighting up with excitement as she discovers new features and intuitive gestures. Meanwhile, a family gathers around a QLED TV, their fingers gliding effortlessly across the screen as they browse through a treasure trove of movies, apps, and games.

Scene 4: Encouraging Users to TryThe commercial then depicts the Samsung Experience Shop as a playground for users, where they are encouraged to try out the range of products firsthand. Engaging interactions unfold: a young man dons a Samsung Gear VR headset, instantly transported to a virtual world that he can't help but explore with childlike wonder. A group of friends cheer and laugh as they compete in an energetic game using motion-controlled Samsung smart TVs.

Scene 5: Inspiring Users to PlayThe final scene shows users genuinely immersed in the experience, their faces glowing with delight as they immerse themselves in the possibilities that Samsung's technology offers. A montage of people engaged in various activities, from creating beautiful artwork on a Samsung tablet to streaming their favorite shows with stunning clarity on a QLED TV, reinforces the limitless potential of Samsung devices.

Conclusion:The Samsung Experience Shop TV spot, 'Touch, Try, and Play', is a captivating showcase of Samsung's commitment to providing users with an engaging and innovative retail experience. By inviting customers to touch, try, and play with a vast range of cutting-edge technology, Samsung empowers and inspires individuals to unlock their full potential in this digital age. This TV spot acts as an irresistible invitation to step into the Samsung Experience Shop and embark on a thrilling journey of discovery.

Samsung Experience Shop TV commercial - Touch, Try and Play produced for Samsung Mobile was first shown on television on July 23, 2014.