What is BNP Paribas?BNP Paribas is a multinational universal bank and financial services holding company that was founded in 2000 from the merger of Banque Nationale de Paris (BNP) and Paribas. It is...
The 2017 BNP Paribas Open TV Spot titled 'Indian Wells' was a captivating and visually stunning advertisement that aimed to capture the essence and excitement of the prestigious tennis tournament that took place in Indian Wells, California. With its breathtaking landscapes, world-class tennis, and vibrant atmosphere, the TV spot transported viewers into the heart of this tennis extravaganza.
The ad begins with a sweeping aerial shot of the picturesque Indian Wells Tennis Garden. The camera glides over the pristine courts, showcasing the state-of-the-art facilities and the awe-inspiring backdrop of the surrounding desert mountains. The setting alone sets the stage for a truly unforgettable experience.
As the camera continues its captivating journey, viewers are introduced to a diverse range of tennis enthusiasts. From young children to seasoned players, the spot beautifully captures their excitement and anticipation. Whether they are celebrating a winning shot with infectious smiles or demonstrating their unwavering dedication to the sport, each person becomes a vibrant representation of the passionate tennis community that flocks to Indian Wells each year.
The spot then transitions to showcase the unique sense of camaraderie that pervades throughout the tournament. Spectators wearing colorful attire, proudly waving flags from various countries, come together to cheer on their favorite athletes. The atmosphere is electric, creating an intense and exhilarating energy that is synonymous with the BNP Paribas Open.
The advertisement seamlessly combines poignant slow-motion shots of fierce volleys and powerful rallies with intimate close-ups of players' expressions, revealing the determination and focus etched on their faces. Through these captivating moments, the TV spot conveys the level of skill and dedication that defines the BNP Paribas Open tournament.
As the ad comes to a close, a mesmerizing montage highlights the beauty of Indian Wells. From the vibrant sunsets that cast a warm glow over the tennis courts to the serene natural surroundings, viewers are left with a sense of awe and wonder. The desire to be a part of this extraordinary event becomes almost irresistible.
The 2017 BNP Paribas Open TV Spot, 'Indian Wells,' successfully encapsulates the spirit and allure of one of the most prestigious tennis tournaments in the world. Through its stunning visuals, it transports viewers into a world of tennis excellence, creating a yearning to witness the excitement and magical moments that unfold at Indian Wells.
2017 BNP Paribas Open TV commercial - Indian Wells produced for BNP Paribas was first shown on television on February 12, 2017.
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