iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion.

iSpot.tv is headquartered in Bellevue, 15831 NE 8th Street Suite 100, United States, and has 3 office locations.

Advertising: Advertising is the primary revenue source for TV networks. Networks purchase popular shows from producers and earn revenue from advertisers who pay for exposure during commercial breaks. Commercial breaks typically run for around 20 minutes per hour.

To set up a TV advertisement, the advertising company purchases an ad on a network or streaming service for a certain time frame, such as 15 or 30 seconds. They negotiate how many times the platform will run the ad and when the ad will appear.

iSpot Leadership

• Sean Muller. Founder & CEO.
• John McCloskey. Chief Revenue Officer.
• Dan Karr. Chief Financial Officer.
• Cassandra Arora. Chief Marketing Officer.
• Nick Aluia. Chief Product Officer.
• Mark Myers. Chief Commercial Officer.
• Peter Daboll. Chief Strategy & Insights Officer.
• Mark Schliemann. Chief Information Security Officer.

Sean Muller is the Founder and CEO at iSpot.tv.

How much does AdSense pay per 1000 views? Roughly $0.2 – $2.5 per 1,000 views. Although it depends on many factors including the content of your site, location of your users, time on site and device breakdown.

The average CTR was 3.17% for Google Ads in 2021. So, you can do the math. Let's say you publish a tech website with 100,000 visitors a month and these visitors viewed every one of the ad units on your site, a CTR of 3.17% would yield 3,170 clicks. At $0.51 per click, that's a monthly earning of $1,616.

The study from MediaScience found that the “TV environment generated more visual attention as participants watched 71% of the ad, compared to just 30% of digital mobile ads - likely a result of the full-screen viewing experience versus the distractions inherent with the digital experience.”

CTV advertising is a form of digital advertising that appears within streaming content. For example, it includes ads shown alongside TV shows or livestreams viewed on streaming devices. Another example is interactive ads, which are shown to a specific audience and include actions for viewers to take.

iSpot.tv is a private company and not publicly traded.

iSpot. tv's 2021 revenue was $75M.