What the Dunlop TV commercial - Consistency is about.

Title: Dunlop TV Spot: 'Consistency' Featuring James Blake

Introduction:In a captivating new TV spot, Dunlop, a renowned provider of sports and automotive products, teams up with the incredibly talented musician and tennis enthusiast, James Blake. Together, they bring us a visually stunning advertisement that highlights the concept of consistency both on and off the tennis court. As the spot unfolds, it seamlessly blending the worlds of music and sports to inspire viewers with the importance of dedication, perseverance, and unwavering commitment.

Scene 1: A Tennis Court at DuskThe camera opens to reveal a serene tennis court bathed in the warm glow of the setting sun. The atmosphere is calm yet charged with anticipation.

Scene 2: James Blake, Holding a Dunlop Tennis RacketLegendary musician James Blake, known for his soulful voice and passion for tennis, steps onto the court, exuding confidence and determination. He holds a sleek and stylish Dunlop tennis racket, ready to embark on a profound tennis journey.

Scene 3: The Music BeginsSoft, melodious music begins to play, filling the air and setting the tone for what lies ahead. We hear James Blake's beautiful voice harmonizing with the rhythmic beat.

Scene 4: A Split-Screen MontageThe commercial introduces a split-screen montage that showcases James Blake's intense training routine, expertly juxtaposed with his seamless performance in the recording studio. The purpose is to highlight the parallel between his dedication to music and his commitment to the sport of tennis.

Scene 5: Footage of James Blake's Tennis MatchesThe scene transitions into an explosive series of shots featuring James Blake's exhilarating tennis matches. Each swing of the racket, every powerful serve, and perfectly timed volley demonstrate his unwavering consistency on the court.

Scene 6: Displaying Dunlop ProductsAs the montage continues, the camera transitions to close-up shots of the Dunlop tennis racket and Dunlop tennis balls in action. They symbolize the tools of a dedicated player, reinforcing Dunlop's commitment to providing high-quality sporting equipment.

Scene 7: James Blake and Dunlop Embrace ConsistencyThe commercial reaches its climax as James Blake, standing at the net, shares a moment with the Dunlop logo. This symbolic gesture represents the synergy between James Blake and Dunlop, both embodying the values of consistency and excellence.

Scene 8: Inspirational MessageThe screen fades to black, leaving viewers with a thought-provoking message: "Consistency breeds greatness." The spot ends with the Dunlop logo shining brightly, reminding viewers of the brand's commitment to supporting athletes and musicians alike.

Conclusion:Dunlop's TV spot, 'Consistency' featuring James Blake, is an artistic masterpiece that seamlessly combines the worlds of music and sports to inspire viewers. Through captivating visuals, a powerful soundtrack, and the unwavering presence of James Blake, the spot highlights the importance of consistency on and off the tennis court. By showcasing the synergy between Blake's dedication to music and his commitment to tennis, Dunlop reinforces its position as a trusted provider of high-quality sporting equipment. This advertisement leaves a lasting impression and serves as a reminder to viewers that consistency is the key to achieving greatness in any endeavor.

Dunlop TV commercial - Consistency produced for Dunlop was first shown on television on October 8, 2017.