BMW iX TV commercial - Zeus & Hera
Advertisers
Advertisers of the BMW iX TV Spot, 'Zeus & Hera' Featuring Arnold Schwarzenegger, Salma Hayek, Song by Eddy Grant [T1]
BMW
BMW, also known as Bayerische Motoren Werke AG, is a renowned German automobile manufacturer that specializes in producing luxury vehicles, motorcycles, and engines. Established in 1916, BMW has since...
What the BMW iX TV commercial - Zeus & Hera is about.
The BMW iX TV spot, 'Zeus & Hera' is a visually stunning and captivating advertisement that features two of Hollywood's most iconic stars - Arnold Schwarzenegger and Salma Hayek. Set against a stunning backdrop of the ancient Greek ruins, the commercial follows the two gods, Zeus and Hera, as they embark on a thrilling adventure in the new BMW iX.
From the moment the spot begins, viewers are entranced by the breathtaking filming locations, ethereal music, and striking visuals. As the camera pans up to reveal the imposing figure of Zeus, Arnold Schwarzenegger's commanding voiceover sets the tone for the spot.
The action soon shifts to Salma Hayek's Hera, who pilots a sleek BMW iX through a series of stunning landscapes. From winding mountain roads to narrow city alleyways, the BMW iX is shown to handle with grace and agility, making it an ideal vehicle for the adventurous gods.
The commercial reaches its crescendo as the BMW iX hurtles towards a towering lightning bolt. As the car swerves to avoid the bolt, Zeus quips, "Nice dodge, Hera." The advertisement closes with the tagline, "The future is electrified," reminding viewers that the BMW iX is not just a stylish vehicle, but also a powerful, modern electric car.
The spot is visually stunning, an ode to ancient myths, and incorporates humor and wit, making it fresh and engaging. The background score, "Electric Avenue" by Eddy Grant takes us on a journey of electrification. Overall, the BMW iX TV spot, 'Zeus & Hera,' Featuring Arnold Schwarzenegger, Salma Hayek, Song by Eddy Grant is a brilliantly executed commercial that perfectly captures the spirit and essence of the sleek and powerful BMW iX.
BMW iX TV commercial - Zeus & Hera produced for BMW was first shown on television on April 27, 2022.
Song from commercial BMW iX TV Spot, 'Zeus & Hera' Featuring Arnold Schwarzenegger, Salma Hayek, Song by Eddy Grant [T1]
"Electric Avenue" is a popular song written, recorded, and produced by Guyanese-British singer and songwriter Eddy Grant ). It was released in 1982 as part of his album "Killer on the Rampage." The song became a significant hit internationally, reaching the top 10 in several countries, including the United Kingdom and the United States.
Lyrics and MessageThe lyrics of "Electric Avenue" touch on social and political themes. While many American listeners initially didn't read much into the lyrics , Eddy Grant has stated that the song carries a serious message about race and equality. It was written in response to the violence and riots that occurred in Brixton, London, in 1981.
Grant observed the Brixton riots and felt that people were being left behind, leading to a potential for violence. He wanted to address the issue and express his concerns through his music. "Electric Avenue" became a symbol of the frustrations and challenges faced by marginalized communities during that time.
Cultural Impact"Electric Avenue" has had a lasting impact and remains one of Eddy Grant's most well-known songs. Its catchy melody, energetic rhythm, and thought-provoking lyrics have made it a favorite among fans of various musical genres.
The song has been featured in popular culture, including films, TV shows, and commercials. It has also been covered and remixed by various artists, showcasing its enduring popularity and influence.
Legal ControversyIn recent years, there have been legal controversies surrounding the unauthorized use of "Electric Avenue." For example, former U.S. President Donald Trump faced a copyright lawsuit from Eddy Grant after the song was played at political events without permission. Grant claimed that the use of his song created a false association between him and Trump's political views.
Grant's legal action highlights the importance of respecting the rights of artists and obtaining proper permissions for the use of copyrighted material.
Overall, "Electric Avenue" is a significant song that combines catchy music with meaningful lyrics, addressing social issues and reflecting the artist's perspective on race and equality.
Frequently Asked Questions about bmw ix tv spot, 'zeus & hera' featuring arnold schwarzenegger, salma hayek, song by eddy grant [t1]
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Actors
Actors who starred in BMW iX TV Spot, 'Zeus & Hera' Featuring Arnold Schwarzenegger, Salma Hayek, Song by Eddy Grant [T1]
Agenices
Agenices of the BMW iX TV Spot, 'Zeus & Hera' Featuring Arnold Schwarzenegger, Salma Hayek, Song by Eddy Grant [T1]
F&B
Company F&B is a well-known organization in the food and beverage industry. With numerous years of experience in the field, the company has established an excellent reputation for its quality products...
Goodby, Silverstein & Partners
Goodby, Silverstein & Partners is a San Francisco-based creative advertising agency that has been in the business for over 38 years. The company is renowned for creating some of the most memorable and...
Universal McCann (UM)
Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...
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