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Advertisers of the BMW iX TV Spot, 'Zeus & Hera' Featuring Arnold Schwarzenegger, Salma Hayek, Song by Eddy Grant [T1]

BMW iX TV commercial - Zeus & Hera
BMW

BMW, also known as Bayerische Motoren Werke AG, is a renowned German automobile manufacturer that specializes in producing luxury vehicles, motorcycles, and engines. Established in 1916, BMW has since...

What the BMW iX TV commercial - Zeus & Hera is about.

BMW iX TV commercial - Zeus & Hera

The BMW iX TV spot, 'Zeus & Hera' is a visually stunning and captivating advertisement that features two of Hollywood's most iconic stars - Arnold Schwarzenegger and Salma Hayek. Set against a stunning backdrop of the ancient Greek ruins, the commercial follows the two gods, Zeus and Hera, as they embark on a thrilling adventure in the new BMW iX.

From the moment the spot begins, viewers are entranced by the breathtaking filming locations, ethereal music, and striking visuals. As the camera pans up to reveal the imposing figure of Zeus, Arnold Schwarzenegger's commanding voiceover sets the tone for the spot.

The action soon shifts to Salma Hayek's Hera, who pilots a sleek BMW iX through a series of stunning landscapes. From winding mountain roads to narrow city alleyways, the BMW iX is shown to handle with grace and agility, making it an ideal vehicle for the adventurous gods.

The commercial reaches its crescendo as the BMW iX hurtles towards a towering lightning bolt. As the car swerves to avoid the bolt, Zeus quips, "Nice dodge, Hera." The advertisement closes with the tagline, "The future is electrified," reminding viewers that the BMW iX is not just a stylish vehicle, but also a powerful, modern electric car.

The spot is visually stunning, an ode to ancient myths, and incorporates humor and wit, making it fresh and engaging. The background score, "Electric Avenue" by Eddy Grant takes us on a journey of electrification. Overall, the BMW iX TV spot, 'Zeus & Hera,' Featuring Arnold Schwarzenegger, Salma Hayek, Song by Eddy Grant is a brilliantly executed commercial that perfectly captures the spirit and essence of the sleek and powerful BMW iX.

BMW iX TV commercial - Zeus & Hera produced for BMW was first shown on television on April 27, 2022.

Song from commercial BMW iX TV Spot, 'Zeus & Hera' Featuring Arnold Schwarzenegger, Salma Hayek, Song by Eddy Grant [T1]

"Electric Avenue" is a popular song written, recorded, and produced by Guyanese-British singer and songwriter Eddy Grant ). It was released in 1982 as part of his album "Killer on the Rampage." The song became a significant hit internationally, reaching the top 10 in several countries, including the United Kingdom and the United States.

Lyrics and MessageThe lyrics of "Electric Avenue" touch on social and political themes. While many American listeners initially didn't read much into the lyrics , Eddy Grant has stated that the song carries a serious message about race and equality. It was written in response to the violence and riots that occurred in Brixton, London, in 1981.

Grant observed the Brixton riots and felt that people were being left behind, leading to a potential for violence. He wanted to address the issue and express his concerns through his music. "Electric Avenue" became a symbol of the frustrations and challenges faced by marginalized communities during that time.

Cultural Impact"Electric Avenue" has had a lasting impact and remains one of Eddy Grant's most well-known songs. Its catchy melody, energetic rhythm, and thought-provoking lyrics have made it a favorite among fans of various musical genres.

The song has been featured in popular culture, including films, TV shows, and commercials. It has also been covered and remixed by various artists, showcasing its enduring popularity and influence.

Legal ControversyIn recent years, there have been legal controversies surrounding the unauthorized use of "Electric Avenue." For example, former U.S. President Donald Trump faced a copyright lawsuit from Eddy Grant after the song was played at political events without permission. Grant claimed that the use of his song created a false association between him and Trump's political views.

Grant's legal action highlights the importance of respecting the rights of artists and obtaining proper permissions for the use of copyrighted material.

Overall, "Electric Avenue" is a significant song that combines catchy music with meaningful lyrics, addressing social issues and reflecting the artist's perspective on race and equality.

Frequently Asked Questions about bmw ix tv spot, 'zeus & hera' featuring arnold schwarzenegger, salma hayek, song by eddy grant [t1]

Schwarzenegger stars as Zeus, the Greek god of lightning, and Hayek Pinault plays his wife, the goddess Hera, as they retire from Mt. Olympus to a quiet life in Palm Springs, California.

In the ad, Schwarzenegger plays Greek god Zeus, who is going into retirement with his wife, the goddess Hera, who is played by Salma Hayek.

Arnold Schwarzenegger and Salma Hayek Pinault star as Greek gods in a 60-second Super Bowl ad for BMW's new iX electric vehicle. The ad features the former California governor and actor as Zeus, god of the sky and king of the ancient Greek gods. Hayek is Hera, goddess of women, marriage, family and childbirth.

The famous social media star referred to as Zeus. is not a high ranking Greek god. Rather he is a French. multi millionaire real estate lawyer turned influencer. and his real name is Elon Tobiana.

Arnold Schwarzenegger, playing Zeus, has a hard time adjusting to California retirement in the 60-second spot, which comes from Goodby Silverstein & Partners with Bryan Buckley directing.

Hera, in ancient Greek religion, a daughter of the Titans Cronus and Rhea, sister-wife of Zeus, and queen of the Olympian gods. The Romans identified her with their own Juno.

Actor Chris Pine FCB New York and BMW of North America are doing both with a 60-second “The Future Finds Us” spot promoting the all-electric BMW iX first released last summer. Actor Chris Pine provides poetic voiceover set to footage taken in Yucca Valley, where a replica of the iX was placed atop a 12-foot stone tower.

BMW iX

BMW iX (I20)
DesignerLi Tianyuan (2019) Lee Chung-Kyo (2019) Shuai Feng (Head of BMW Designworks)
Body and chassis
ClassMid-size luxury crossover SUV
Body style5-door SUV

FCB New York and BMW of North America are doing both with a 60-second “The Future Finds Us” spot promoting the all-electric BMW iX first released last summer. Actor Chris Pine provides poetic voiceover set to footage taken in Yucca Valley, where a replica of the iX was placed atop a 12-foot stone tower.

Elon Tobiana The real name of the social media star is Elon Tobiana. and he is a real estate lawyer from Paris. Having spent nearly 23 years in the field, he has amassed a huge fortune.

Starring a pair of superstars in the form of Arnold Schwarzenegger as Zeus, the Greek god of lightning (actually, he's technically the god of the sky, lightning, thunder, law, order, and justice), and Salma Hayek as his wife, the Hera (the goddess of marriage, women, childbirth, and family, in case you were wondering) ...

Since he was considered the God of Justice, he can be viewed as an anti-villain in a sense his actions, while cruel, were designed to enforce order rather than create chaos.)

Videos

Watch BMW iX TV commercial, 'Zeus & Hera'

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Actors

Actors who starred in BMW iX TV Spot, 'Zeus & Hera' Featuring Arnold Schwarzenegger, Salma Hayek, Song by Eddy Grant [T1]

Arnold Schwarzenegger photo
Chris Pine photo
Salma Hayek photo
Agenices

Agenices of the BMW iX TV Spot, 'Zeus & Hera' Featuring Arnold Schwarzenegger, Salma Hayek, Song by Eddy Grant [T1]

BMW iX TV commercial - Zeus & Hera
F&B

Company F&B is a well-known organization in the food and beverage industry. With numerous years of experience in the field, the company has established an excellent reputation for its quality products...

BMW iX TV commercial - Zeus & Hera
Goodby, Silverstein & Partners

Goodby, Silverstein & Partners is a San Francisco-based creative advertising agency that has been in the business for over 38 years. The company is renowned for creating some of the most memorable and...

BMW iX TV commercial - Zeus & Hera
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

Products

Products Advertised

BMW iX
TV commercials

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