What the National Association of Broadcasters TV commercial - Stay Local is about.
The National Association of Broadcasters (NAB) recently launched a new TV spot titled 'Stay Local,' urging viewers to support their local TV and radio stations. The ad emphasizes the importance of local broadcasting and how it connects communities even during difficult times.
The one-minute spot highlights the role that local radio and TV stations play in keeping the public informed about important news and events that occur in their area. It shows the chaos of a natural disaster, linking the viewers' remembrance of a clean-up process to a message of how the NAB stays local. The ad also emphasizes the bond between broadcasters and their communities, such as providing job opportunities, local events, and culture highlighting.
The TV spot finishes with a poignant message: "No matter the crisis, we're here for you, because local broadcasters don't just work in your town, we live here too."
The ad is part of NAB's ongoing 'We Are Broadcasters' campaign, which aims to promote the importance of local radio and TV stations in America. It's a reminder that in a day and age where news goes viral immediately across social channels, local broadcasters are still essential. They keep our communities informed, provide a sense of togetherness, and act as a daily reminder of the vital importance of staying connected locally.
National Association of Broadcasters TV commercial - Stay Local produced for
National Association of Broadcasters
was first shown on television on January 31, 2017.
Frequently Asked Questions about national association of broadcasters tv spot, 'stay local'
We focus on ensuring broadcasters' ability to grow and innovate to provide their communities with a lifeline during emergencies, vital local news and investigative reporting, and the entertainment they depend on every day. NAB delivers value to our members through advocacy, education and innovation.
The National Association of Broadcasters (NAB) is a trade association and lobby group representing the interests of commercial and non-commercial over-the-air radio and television broadcasters in the United States.
The NAB was formed in Chicago in 1923, when a small group of radio station owners entered into a dispute with the American Society of Composers, Authors, and Publishers (ASCAP) over royalty payments. The station owners lost this initial dispute, but their organization continued to grow in influence.
As a nonprofit organization, NAB invests the proceeds from its events and programs into year-round advocacy and innovation initiatives to secure a thriving future for broadcasting. Here are a handful of ways your participation is making that possible.
Broadcast TV, sometimes known as over-the-air TV, is a type of television service that does not need a satellite, cable, or fiber-optic connection. Advertisers and viewers benefit from their use because it helps them reach their target demographic at the best time and place for their campaigns to succeed.
Broadcasting is the dissemination of information from a radio or television station through the air waves. Apart from the general functions of broadcasting which are to inform, educate and entertain, radio and television stations perform six main functions.
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