Customer 360 is the breadth of Salesforce technology - one integrated CRM platform to bring your company and customers together - from anywhere. Customer 360 unites your marketing, sales, commerce, service, and IT departments with shared, easy-to-understand data on one integrated CRM platform.

With Salesforce Customer 360, customer data from every step of their journey is captured in one place. This shared view enables teams to work together to deliver personalised experiences and trusted relationships with customers.

Salesforce Customer 360 is an integrated customer relationship management (CRM) platform that helps companies transform their businesses by uniting their marketing, sales, commerce, service, and IT teams with a single, shared customer view.

Sales, marketing, customer service, IT, commerce, and analytics teams benefit significantly from Customer 360. Salesforce Customer 360 is customisable, which means it can be modified to fit the needs of different departments and industries.

A 360-degree customer view provides a comprehensive understanding of customers and their interactions with a company. This view allows businesses to personalize their interactions with customers and deliver improved customer experiences, leading to increased customer satisfaction and loyalty.

With a 360-degree customer view, every company can have a reliable view of their customers and relevant attributes so that any employee or system has access to the customer information they need to move the customer along the customer journey.

A 360-degree view refers to the concept of consolidating data from various customer touchpoints and systems in one place. This view helps you and your team gain a complete, accurate picture of your customer and what they need from your company. The customer data is typically stored in a CRM.

Customer 360 refers to a 360 degree view of a customer's data including every interaction, from a website inquiry to a product purchase to a customer support ticket. And it means that every group in the company has access to the same version of the truth about the customer.

Perhaps one the most important benefits of a 360-degree view of the customer is that it provides the ability to deliver more personalized shopping experiences. Businesses can use aggregated, invaluable, data to provide customers with more personalized experiences across their lifetime shopping journey.

Key features of Customer 360

• Data unification and consent management. Businesses use Salesforce's Genie feature to unify all their customer data to create comprehensive customer profiles.
• Advanced audience segmentation.
• Personalized customer engagement.
• Optimization.
• Enablement.
• Chatbot.
• Data integration.

A 360-degree view refers to the concept of consolidating data from various customer touchpoints and systems in one place. This view helps you and your team gain a complete, accurate picture of your customer and what they need from your company.

A 360-degree view refers to the concept of consolidating data from various customer touchpoints and systems in one place. This view helps you and your team gain a complete, accurate picture of your customer and what they need from your company.