Rolex Since 2019, Rolex has been the Premium Partner, Official Timekeeper of Roland‑Garros.

Rolex is prominently featured in the ad, for which McShane is also the commercial spokesman, and Rolex is also the official timepiece of the PGA Tour.

In the past, different brands partnered with the Majors. But when the French Open switched from Swiss company Longines to Rolex at the end of 2018, all four events became affiliated with Rolex.

Currently, there is quite a significant group of players that Rolex sponsors. On the men's side, the main man is current world No. 1 and current Wimbledon and US Open champion Carlos Alcaraz. He is accompanied by Stefanos Tsitsipas, Holger Rune, Jannik Sinner, Alexander Zverev, and Dominic Thiem.

Officially named in French Internationaux de France de Tennis ("French Internationals of Tennis" in English), the tournament uses the name Roland-Garros in all languages, and it is usually called the French Open in English.

All matches are timed utilizing Rolex time clocks. The partnership began because of both parties wanting to reveal their commitment to excellence, discipline, sportsmanship and focus. And since then, top players have been sporting their favorite Rolex Watches off the court at Wimbledon. Rolex Lady-Datejust ref.

Roger Federer is Rolex's brand ambassador. Roger exemplifies everything Rolex stands for. Its qualities of durability, excellence, and beauty along with a high standard of workmanship are well represented. Other Notable brand ambassadors – Tiger Woods, Sandip Soparrkar.

Exceptional performers

• Soprano. Sonya Yoncheva.
• Conductor. Gustavo Dudamel.
• Mezzo-Soprano. Cecilia Bartoli.
• Tenor. Benjamin Bernheim.
• Conductor. Sir Antonio Pappano.
• Soprano. Dame Kiri Te Kanawa.
• Tenor. Jonas Kaufmann.
• Tenor. Juan Diego Flórez.

Rolex and tennis share a set of strong founding values: the perpetual quest for excellence, the desire for technical precision, unwavering effort, a respect for tradition and pushing beyond personal limits.

Rolex supports the most prestigious events, players and organizations in golf and encourages the development of the game worldwide. Its contribution to excellence in the sport is based on a rich heritage stretching back more than 50 years. Rolex champions both innovation and respect for the spirit of the ancient game.

Rolex helps to foster the development of tennis by strengthening its commitment to young talent and the most iconic athletes whose exceptional feats have brought glamour and greatness to the sport.

Roland Garros' inventing and trailblazing skills kicked in and he developed the first single-seater fighter plane equipped with an on-board machine gun that fired through the propeller. It was revolutionary. He returned to the front equipped with his new firing device.