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Gortons Fishsticks TV commercial - Trusted By Those Who Know: Poseidon, Wild
Gorton's

Gorton's, known for its iconic yellow and blue packaging, is an esteemed American seafood company that has been delighting taste buds for over 160 years. Founded in 1849 in Gloucester, Massachusetts,...

What the Gortons Fishsticks TV commercial - Trusted By Those Who Know: Poseidon, Wild is about.

Gortons Fishsticks TV commercial - Trusted By Those Who Know: Poseidon, Wild

The Gorton's Fishsticks TV Spot titled 'Trusted By Those Who Know: Poseidon, Wild' is a commercial that seeks to promote the brand's fish sticks as a trusted and reliable choice for seafood lovers. The ad showcases how even powerful gods like Poseidon, who's known as the ruler of the sea, and wild animals like a bear prefer Gorton's Fishsticks over any other seafood option.

The ad starts with Poseidon, the Greek god of the sea, who is enjoying a meal of Gorton's Fishsticks while sitting on a rock in the middle of the ocean. He takes a bite of the golden crispy fish stick and nods his head in approval, reaffirming his trust in the brand. The camera then shifts to a wilderness scene where a bear comes out of the woods and sniffs around a campfire. Suddenly, it spots a pack of Gorton's Fishsticks sizzling on the grill, and without hesitation, the bear pounces on the food, further reinforcing the brand's trusted and reliable nature.

The commercial ends with a voiceover explaining that Gorton's Fishsticks are made from 100% real fish fillets, and promise to deliver delicious taste and quality that we can all trust. Overall, the TV Spot aims to convey a sense of trust and quality that the brand has become synonymous with, highlighting that even powerful, all-knowing gods like Poseidon and wild animals like bears recognize the superiority of Gorton's Fishsticks. The advertisement is a creative take on the brand's trust campaign and successfully positions Gorton's Fishsticks as a reliable and trustworthy seafood option.

Gortons Fishsticks TV commercial - Trusted By Those Who Know: Poseidon, Wild produced for Gorton's was first shown on television on January 24, 2018.

Frequently Asked Questions about gorton's fishsticks tv spot, 'trusted by those who know: poseidon, wild'

Say hello to great taste: High quality, WILD-CAUGHT Pollock. QUALITY INGREDIENTS with: no fillers, no preservatives, no artificial colors or flavors, no hydrogenated oils, and tested mercury safe.

BORN AND RAISED IN GLOUCESTER, MA Our tale begins in Gloucester – America's oldest seaport and the birthplace of the US fishing industry. Gorton's was founded here in 1849, and we've been proud to call it our home ever since.

The perfect fit for an easy evening meal, our extra-large Fish Sticks are coated in crunchy panko breadcrumbs and made with wild-caught Cod fillets.

The Gorton's fish sticks were by far the crunchiest The first ones we tried were from Gorton's. They took the shortest time to cook, probably because they were the smallest, but we both thought they had the perfect crunch. They had a breadcrumb-y texture, but you could still taste the fish, in a good way.

Gorton's utilizes the latest scientific data and best practices to ensure our seafood is responsibly sourced, made, and packaged for generations to come.

Most of our seafood products are wild-caught species, caught primarily in the Bering Sea, the Barents Sea, the North Pacific Ocean, and the Atlantic Ocean. We also procure farm-raised aquaculture seafood including tilapia and shrimp, from various countries, including Ecuador, China, Indonesia, Vietnam, and India.

Unilever United States, Inc. U.S.A. Wholly Owned Subsidiary of Unilever United States, Inc. Incorporated: 1906 as Gorton-Pew Fisheries Co. A company with roots as old as the fishing industry itself, Gorton's, a wholly owned subsidiary of Unilever United States, Inc., is a perennial leader in the seafood industry.

Most of our seafood products are wild-caught species, caught primarily in the Bering Sea, the Barents Sea, the North Pacific Ocean, and the Atlantic Ocean. We also procure farm-raised aquaculture seafood including tilapia and shrimp, from various countries, including Ecuador, China, Indonesia, Vietnam, and India.

In 1953, the company was the first to introduce a frozen ready-to-cook fish stick, which won the Parents magazine Seal of Approval. In 1957, Gorton-Pew Fisheries name was changed to Gorton's of Gloucester; in 1965, it became The Gorton Corporation, and it is now known as Gorton's.

100% real fish, 1000% delicious. It's easy to see why these flaky fillets are a classic family favorite. Say hello to great taste: High quality, WILD-CAUGHT Pollock.

There are definitely concerns when it comes to seafood imported from China. Historically, they have been higher in unapproved anti-fungal medication used to keep fish alive in less than ideal conditions.

If the label tells you your salmon is a “product of Thailand” or some other country, that means the fish was caught in the U.S., shipped across the world, processed, and then shipped back to the states for sale. That's an awful long way for your food to travel, all in the name of cheaper labor.

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Agenices

Agenices of the Gorton's Fishsticks TV Spot, 'Trusted By Those Who Know: Poseidon, Wild'

Gortons Fishsticks TV commercial - Trusted By Those Who Know: Poseidon, Wild
Connelly Partners

Connelly Partners is an independent advertising agency based in Boston, Massachusetts. The agency was founded in 1999 by Steve Connelly with the goal of creating innovative and effective marketing cam...

Gortons Fishsticks TV commercial - Trusted By Those Who Know: Poseidon, Wild
TargetCast tcm

TargetCast tcm is a marketing and advertising agency that specializes in media planning and buying. The company was founded in 2006 and has been providing innovative advertising solutions to clients a...

Products

Products Advertised

Gorton's Crunchy Breaded Fish Sticks
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