Overview of IZODIZOD is a well-known and respected American clothing brand that specializes in dressy-casual clothing and sportswear for men and women. The company is owned by the Phillips-Van Heusen...
The IZOD TV spot, 'Ad Clichés' featuring Colin Jost and Aaron Rodgers, is a satirical take on the typical, overused advertising tropes that populate nearly every commercial break. The spot opens with Jost and Rodgers sitting on a suburban couch, flipping through channels and marveling at how predictable and cliché the ads have become.
As they watch a series of ads, they begin to pick apart the common themes that seem to permeate virtually all television advertising- from the exaggerated claims of a miracle product to the cheesy music and painfully obvious product placement.
Rodgers takes particular issue with the classic "before and after" shots, showing a sullen-looking individual slowly brightening up as they use a certain product. As he points out, these images seem almost too good to be true, and they often bear little resemblance to reality.
Jost, on the other hand, takes aim at the classic spokesperson trope, lampooning the idea of a celebrity expert who seemingly knows everything about a product or service. As he notes, these experts often come across as disingenuous and scripted, delivering rehearsed lines that do little to convince anyone of the product's value.
Through it all, the spot remains light-hearted and playful, poking fun at the pervasive clichés that audiences have grown accustomed to. While the message is clear- advertising has become bland and unoriginal- the delivery is funny and engaging, with Jost and Rodgers serving up witty commentary and sharp observations.
In the end, the spot serves as a deft satire of the advertising industry, showing viewers just how absurd and formulaic many ads have become. So the viewers, instead of cringing at the predictable and clichéd ads, can laugh about them with IZOD, Colin Jost and Aaron Rodgers.
IZOD TV commercial - Ad Clichés produced for IZOD was first shown on television on September 10, 2018.
We analyzed TV commercials placed on popular platforms and found the most relevant videos for you: