What the Discover Card Super Bowl 2020 TV commercial - Yes We’re Accepted is about.
Discover Card's Super Bowl 2020 TV spot, 'Yes We're Accepted' was a playful and entertaining advertisement highlighting the widespread acceptance of Discover Card worldwide. The ad featured a series of quirky scenarios, including a man using his card to pay for a grilled cheese sandwich at a pop-up stand outside a remote cabin, paying for a deep-sea diving trip and even using the card to buy a round of drinks at a bar where everyone was dressed in medieval attire. The ad playfully suggested that no matter what unusual purchases or adventures the Discover cardholders may embark upon, they can always rely on their card being accepted.
The commercial begins with a man standing outside a remote cabin. He is hungry and sees a pop-up stand serving grilled cheese sandwiches. Without any cash, he pulls out his Discover card to pay for his meal. The vendor says that he doesn't accept Discover, but then the card transforms into a series of currency notes of increasing denominations, convincing the vendor to accept it.
From there, the commercial takes its viewers on a journey across the world, showing people using the Discover Card for various purchases. From buying tickets for a deep-sea diving adventure to purchasing items in a medieval-style bar, the ad shows that Discover cardholders can be confident that their card is accepted everywhere.
The ad cleverly highlighted Discover Card's commitment to customer service and excellent acceptance rate. The commercial ended with the tagline "Yes We're Accepted" and showcased the brand's position as the trustworthy card for providing incredible experiences to users all around the globe.
Overall, the Discover Card Super Bowl 2020 TV spot, 'Yes We’re Accepted' was a fun-filled commercial that pressed home the simple message that Discover Card is accepted everywhere and can be relied upon by its customers for all types of purchases.
Discover Card Super Bowl 2020 TV commercial - Yes We’re Accepted produced for
Discover Card
was first shown on television on February 1, 2020.
Frequently Asked Questions about discover card super bowl 2020 tv spot, 'yes we’re accepted'
$7 million
In 2023, a 30-second Super Bowl commercial costs a record-high average of $7 million, according to Forbes. In 2022, a 30-second commercial slot during the Super Bowl was $6.5 million, which was an increase from the $5.5 million asked for in 2021. Here were the prices in some recent previous years: 2020: $5.6 million.
Most of this year's advertisements sold for between $6 million and $7 million for a 30-second spot. Fox said it raked in a record amount of Super Bowl ad revenue this year. Alcohol brands were big advertisers Sunday night, including spots from Anheuser Busch, Heineken, Diageo, Remy Martin and Molson Coors.
According to data from the National Retail Federation, Super Bowl is expected to generate over $16.5 billion in consumer spending nationwide. The average fan will spend about $85.36 on food, drinks, decorations and other merchandise to celebrate the game -- inflation is also in play as, last year, that number was $79.
Budweiser
Budweiser remains the king of Super Bowl ads
Amazon's Super Bowl success notwithstanding, Budweiser remains the company that has spent the most on Super Bowl commercials, allocating a total of 470.5 million dollars on Super Bowl ads between the first Big Game in 1967 and Super Bowl LIV in 2020.
Amazon
Amazon spent $26 million on their Alexa voice assistant commercial in 2022, making it the most expensive advertisement in Super Bowl history.
Last year the winners' bonus was $150,000. Next year, it's set to rise to $164,000. By the 2030-31 football season (the last seasons covered in the most recent bargaining agreement), the Super Bowl winners will each take home an extra $228,000.
In fact, there is no pay day at all. While it may come as a surprise to some, the truth is that Super Bowl halftime show performers don't get paid for their concerts. Instead, the NFL pays for all expenses associated with putting on the halftime show, including travel costs.
Approximately $500 million in ad revenue is generated during one Super Bowl night. There are approximately 70 ads during the hottest sports night of the year.
Either way, Coinbase's decision to spend $14 million on the ad looks good considering the short-term return on investment.
Here Are the 10 Most Expensive Commercials Ever Made
- Bud Light - "Up for Whatever" (2014) - $12 million.
- Chrysler - "Imported From Detroit" (2011) - $12 Million.
- Aviva - "Names" (2008) - $13.4 million.
- Guinness - "Tipping Point" (2007) - $16 million.
- Chanel - "The Film" (2004) - $33 million.
What Is the Lowest an NFL Player Can Make? The minimum salary for an NFL player in 2023 is currently $750,000. That amount is specific to NFL rookies in their first season. As they progress, the minimum increases to $870,000 and $940,000 in Year 3.
The NFL
The NFL contributes from $5,000 to $7,000 per ring for up to 150 rings per team, with any additional costs being borne by the team. The final cost usually comes in at between $30k and $50k per ring.