Carbonite is a technology company that provides data backup and disaster recovery services to businesses and individuals. Founded in 2005, the company has been helping individuals and businesses prote...
Carbonite TV Spot 'Term Paper' is an advertisement that showcases the dire importance of digital backup in today's world. The ad starts with a nervous college student typing on their laptop while a clock ticks ominously in the background. The viewer can easily sense the student's desperation as they review a document that appears to be a term paper assignment. Suddenly, the laptop screen goes black, and the viewer can see the student's fear and despair as they realize they have lost all of their hard work.
The ad communicates the vulnerability of digital files and how easy it is to lose important data in just a moment. The student's panicking reaction and the ticking clock build the tension as the narrator emphasizes the need for digital backup through Carbonite. The student quickly signs up for Carbonite and restores the lost data in seconds, ultimately saving the day for them.
The ad effectively illustrates the need for Carbonite's backup services, which help ensure that users can retrieve their valuable data even in the most unexpected circumstances, such as computer crashes, theft, and natural disasters. Moreover, the ad underscores the importance of digital backup regardless of the user's profession or academic status.
In summary, the Carbonite 'Term Paper' TV Spot is a clever and relatable commercial that appeals to anyone who requires access to digital files that they cannot afford to lose. By showcasing the urgency of this need, the ad emphasizes Carbonite's effectiveness and reliability in preventing data loss.
Carbonite TV commercial - Term Paper produced for Carbonite was first shown on television on June 12, 2013.
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