GoToMeeting is a leading web conferencing and online meeting platform that has revolutionized the way people connect and collaborate in the business world. With its user-friendly interface and powerfu...
Citrix GoToMeeting's TV spot, 'Meeting MVP: Scott Steele', follows the story of a man who becomes the Meeting MVP thanks to the ease and effectiveness of GoToMeeting. The ad starts with Scott preparing to present a project during a meeting. However, as he arrives at the conference room, he realizes that the conference call technology is malfunctioning. In a panic, Scott stretches out his arm and begins dialing various numbers, trying to fix the issue.
Suddenly, the scene shifts to a shot of Scott sitting confidently at his desk, grinning from ear to ear, as the text 'Meeting MVP' appears on the screen. We see how Scott saved the day by using Citrix GoToMeeting. He was able to present his work despite the technological glitches, thanks to the simple and intuitive interface of GoToMeeting. The ad ends with a close-up of Scott's computer screen, displaying the GoToMeeting logo, as the tagline "Meet like a pro" flashes across the screen.
The TV spot is well crafted, with its relatable story that highlights the common struggles of modern meeting technology. It showcases how using GoToMeeting allows users to participate effortlessly, as well as the effectiveness of the software. The tagline "Meet like a pro" emphasizes how GoToMeeting can make average individuals feel like meeting experts and enhance their meeting experience. The 'Meeting MVP: Scott Steele' ad highlights the power and simplicity of Citrix's GoToMeeting software, demonstrating how it can revolutionize the way people communicate in business.
Citrix GoToMeeting TV commercial - Meeting MVP: Scott Steele produced for GoToMeeting was first shown on television on October 11, 2016.
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