Keebler slogans have included "Uncommonly Good" and "a little elfin magic goes a long way".

CHICAGO - Under new ownership, the Keebler brand is beginning to roll out updated recipes and packaging for its cookie brands, as well as a new look for Ernie the Elf. A year ago, the Ferrero Group acquired Kellogg Co.'s selected cookie, pie crust and ice cream cone businesses in a transaction valued at $1.3 billion.

IT ALL STARTED IN PHILLY. While the company's ads would have you believe their baked goods come from a tree, Keebler actually started in a bakery in Philadelphia. German-born Godfrey Keebler created the first Keebler cookie in 1853 in his small neighborhood shop.

Fudge Stripes™ Original Delicious fudge coats a delightful shortbread cookie that's thoughtfully crafted by the Elves themselves. Our Fudge Stripes™ are the pride of the Hollow Tree® because they're made with Keebler® fudge.

"Me Love to Eat Cookies. Sometimes eat whole, sometimes me chew it."

“In the cookie of life, friends are the chocolate chips.” “If I had any choice in the matter, I'd stay in my comfy bed and eat warm chocolate chip cookies all day.” “They're like chocolate-chip cookies, though. Can't have just one.”

On January 8, 2021, a plaintiff filed a proposed class action lawsuit against Ferrara Candy Co. (“defendant”) alleging that its Keebler Fudge Stripes cookies do not contain “real fudge.” The labels of the Keebler product state that the product is “made with real Keebler fudge” and bear a picture of chocolate fudge.

In March 2001, The Keebler Company was acquired by the Kellogg Company. At that time, headquarters were located in Elmhurst, Illinois. Currently, Keebler has manufacturing plants in the United States, Thailand, Indonesia, and Malaysia.

Godfrey Keebler German-born Godfrey Keebler created the first Keebler cookie in 1853 in his small neighborhood shop. Keebler was described as "clear-headed and sagacious, he is, at the same time, always fair and just in his dealings." He took on various business partners before incorporating in 1890, three years before his death.

Yes, Ernie wants to be clear that the Keebler® elves are not leprechauns, gnomes or dryads, shoemakers, fairies or sprites! Keebler® elves are a uniquely American strain of elves whose sole purpose in life is to bake Uncommonly Good Keebler® cookies, crackers and cones in their Magic Ovens.

Company history Godfrey Keebler, of German descent, opened a bakery in Philadelphia, Pennsylvania, in 1853. His bakery networked with several other local bakeries and others around the country over the years, and in 1927 they merged into the United Biscuit Company of America.

He Represents 'Babyishness' Rather Than Gluttony He'll eat anything from machines to car fenders, so it is hard to pick a favorite cookie flavor for him, but we think due to his childlike nature he'd love Gimme Jimmys colorful rainbow cookies best of all.