Ancestry is a genealogy and family tree tracing service that allows users to research their family history and discover their roots. The company was founded in 1983 and has since grown to become one o...
Ancestry TV Spot, 'Gift' is an emotional commercial that features the story of a woman named Tara who receives an unexpected gift from her father. The commercial starts with Tara sitting in her living room when she receives a package with an Ancestry DNA kit inside. As she opens it, she reads a note from her father telling her that she has a sister she never knew about.
Tara is shocked and a little confused, as she wonders why her father never told her about her sibling. She decides to take the DNA test and discovers that she does, in fact, have a half-sister. As they connect and share stories, Tara begins to learn more about her family history, tracing their roots back generations.
The commercial plays on the idea of discovering one's roots and genealogy, as Tara learns more about her family's past and identity. It taps into the emotional impact of discovering a hidden family connection, highlighting the role that Ancestry DNA kits can play in helping people discover more about themselves and their heritage.
The spot is beautifully shot, with soft lighting and a moving soundtrack that captures the emotions of the story. It features real people and authentic reactions, which only adds to the emotional resonance and gives the commercial a relatable quality.
Overall, Ancestry TV Spot, 'Gift' is an impactful and touching commercial that highlights the power of genealogy in connecting us to our past, present, and future. It encourages viewers to recognize the importance of understanding their roots and ancestry, and the potential life-changing impact that this knowledge can bring.
Ancestry TV commercial - Gift produced for Ancestry was first shown on television on November 1, 2019.
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