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Salesforce Super Bowl 2022 TV commercial - New Frontier
Salesforce

Salesforce is a leading cloud-based customer relationship management (CRM) software company that has revolutionized the way businesses interact with their customers. Founded in 1999 by Marc Benioff, P...

What the Salesforce Super Bowl 2022 TV commercial - New Frontier is about.

Salesforce Super Bowl 2022 TV commercial - New Frontier

In February 2022, during Super Bowl LVI, Salesforce aired a TV spot titled 'New Frontier' featuring the Hollywood actor Matthew McConaughey. The 60-second ad showcases Salesforce's contribution to the 'new frontier' and how it's helping companies transform their business operations.

The ad begins with McConaughey standing in an open field, speaking about how he 'loves new frontiers.' The camera then pans to show him interacting with a group of people, depicting that they are Salesforce's customers. He talks about the challenges that businesses face in today's world and how Salesforce's technology is helping overcome those challenges.

The ad also shows how Salesforce is enabling companies to have access to real-time data, empowering them to make better decisions faster. It also highlights Salesforce's contribution to sustainability by powering their platform with 100% renewable energy.

Throughout the spot, McConaughey's voiceover emphasizes the company's commitment to innovation, transformation, and a better future. Salesforce's TV spot aims to showcase their role in driving transformation and innovation, coupled with the importance of sustainability.

This ad stands out not only for its celebrity endorsement but also for its captivating visuals and an overarching theme that speaks to the future of business. It celebrates those who embrace change, while drawing a connection between Salesforce's solutions and the company's larger goals. With its emphasis on innovation, transformation, and environmental responsibility, Salesforce's TV spot sets a strong tone for what can be achieved when businesses navigate the 'new frontiers' of the 21st century.

Salesforce Super Bowl 2022 TV commercial - New Frontier produced for Salesforce was first shown on television on February 12, 2022.

Song from commercial Salesforce Super Bowl 2022 TV Spot, 'New Frontier' Featuring Matthew McConaughey

"Also sprach Zarathustra, Op. 30 : Introduction" by Richard Strauss

"Also sprach Zarathustra, Op. 30 : Introduction" is a musical composition by the German composer Richard Strauss. It is the opening piece of his tone poem "Also sprach Zarathustra," which was composed in 1896 and is based on the philosophical novel "Thus Spoke Zarathustra" by Friedrich Nietzsche.

Inspiration and Meaning

Strauss was inspired by Nietzsche's work and intended for his music to convey the philosophical concepts presented in the novel. The opening piece, "Introduction," is famously known for its use in the film "2001: A Space Odyssey," where it plays during the film's opening credits and helps set the tone for the movie's exploration of human evolution and consciousness.

Structure and Composition

The "Introduction" is a powerful and dramatic piece that begins with a series of rising notes played by the horn section, which gradually build in intensity and volume. This is followed by a series of chords played by the entire orchestra, which then gives way to a series of ascending and descending scales played by the strings. The piece then concludes with a triumphant fanfare played by the brass section.

Performances and Recordings

"Also sprach Zarathustra, Op. 30 : Introduction" has been performed and recorded by many symphony orchestras around the world. Some notable recordings include those by the Chicago Symphony Orchestra conducted by Sir Georg Solti and the Berlin Philharmonic conducted by Herbert von Karajan.

In conclusion, "Also sprach Zarathustra, Op. 30 : Introduction" is a powerful and iconic musical composition by Richard Strauss, based on the philosophical concepts presented in Friedrich Nietzsche's novel "Thus Spoke Zarathustra." Its use in the film "2001: A Space Odyssey" has helped make it one of the most recognizable and enduring pieces of classical music.

Frequently Asked Questions about salesforce super bowl 2022 tv spot, 'new frontier' featuring matthew mcconaughey

Salesforce struck a deal with the actor Matthew McConaughey, according to The Wall Street Journal. It reportedly agreed to pay him $10 million a year to serve as a creative advisor and TV pitchman. McConaughey starred in an ad Salesforce ran during the 2022 Super Bowl donning an astronaut suit.

The software company is doubling down on its sustainability efforts with its #TeamEarth platform. Back in February during the Super Bowl, Salesforce tapped A-list actor Matthew McConaughey to front its commercial that urged people to take care of our own planet before attempting to travel to others.

$10 million a year Even as Salesforce joined the tech carnage, laying off thousands of workers and struggling to cut costs, it has been paying Oscar-winning actor Matthew McConaughey $10 million a year to serve as the company's creative adviser, “brand partner” and TV pitchman.

A new Salesforce campaign starring McConaughey, who is a brand ambassador, calls attention to this issue.

The Salesforce platform possesses a well-documented, open and robust Application Programming Interface (API), which can make integration hassle-free. Another excellent feature of Salesforce is the fact that data collection is automated, meaning it's error-free which leads to improved customer service.

Top Salesforce customers in the USA are U.S. Bank, Amazon Web Services, American Express, Walmart, and T-Mobile. Overall, more than 59% of Salesforce clients come from the USA, as for the end of 2022.

In conclusion, Salesforce's popularity can be attributed to its comprehensive CRM solutions, user-friendly interface, cloud-based platform, scalability, and the robust ecosystem it has cultivated.

Salesforce provides statistics, configurable dashboards, customer interaction tools, prospect and lead tracking, multitasking, and other features. Social network integration, email integration, and a variety of other role-specific capabilities will appeal to marketers.

Salesforce Stock Ownership FAQ Who owns Salesforce? Salesforce (NYSE: CRM) is owned by 77.41% institutional shareholders, 5.52% Salesforce insiders, and 17.06% retail investors. Marc Benioff is the largest individual Salesforce shareholder, owning 35.33M shares representing 3.63% of the company.

Our data shows that The Vanguard Group, Inc. is the largest shareholder with 8.6% of shares outstanding. In comparison, the second and third largest shareholders hold about 7.3% and 4.7% of the stock. Furthermore, CEO Marc Benioff is the owner of 2.7% of the company's shares.

Software company Salesforce unveiled a #TeamEarth sustainability platform at the Super Bowl with brand partner Matthew McConaughey advocating for business leaders to work on helping our planet rather than dreaming up ways to retreat to Mars or the metaverse.

HE'S A FAMILY MAN, , Married to the utterly stunning Brazilian model, Camila Alves, McConaughey is a real family man with 3 kids and a long and prospering marriage.

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Actors

Actors who starred in Salesforce Super Bowl 2022 TV Spot, 'New Frontier' Featuring Matthew McConaughey

Gabrielle Maiden photo
Kasey Cummings photo
Matthew McConaughey photo
Michelle Haro photo
Agenices

Agenices of the Salesforce Super Bowl 2022 TV Spot, 'New Frontier' Featuring Matthew McConaughey

Salesforce Super Bowl 2022 TV commercial - New Frontier
Mediasmith, Inc.

Mediasmith, Inc. is a digital advertising agency specializing in media planning and buying services. It was founded in San Francisco in 1988, making it one of the oldest independent media agencies in...

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