Salesforce is a leading cloud-based customer relationship management (CRM) software company that has revolutionized the way businesses interact with their customers. Founded in 1999 by Marc Benioff, P...
In February 2022, during Super Bowl LVI, Salesforce aired a TV spot titled 'New Frontier' featuring the Hollywood actor Matthew McConaughey. The 60-second ad showcases Salesforce's contribution to the 'new frontier' and how it's helping companies transform their business operations.
The ad begins with McConaughey standing in an open field, speaking about how he 'loves new frontiers.' The camera then pans to show him interacting with a group of people, depicting that they are Salesforce's customers. He talks about the challenges that businesses face in today's world and how Salesforce's technology is helping overcome those challenges.
The ad also shows how Salesforce is enabling companies to have access to real-time data, empowering them to make better decisions faster. It also highlights Salesforce's contribution to sustainability by powering their platform with 100% renewable energy.
Throughout the spot, McConaughey's voiceover emphasizes the company's commitment to innovation, transformation, and a better future. Salesforce's TV spot aims to showcase their role in driving transformation and innovation, coupled with the importance of sustainability.
This ad stands out not only for its celebrity endorsement but also for its captivating visuals and an overarching theme that speaks to the future of business. It celebrates those who embrace change, while drawing a connection between Salesforce's solutions and the company's larger goals. With its emphasis on innovation, transformation, and environmental responsibility, Salesforce's TV spot sets a strong tone for what can be achieved when businesses navigate the 'new frontiers' of the 21st century.
Salesforce Super Bowl 2022 TV commercial - New Frontier produced for Salesforce was first shown on television on February 12, 2022.
"Also sprach Zarathustra, Op. 30 : Introduction" by Richard Strauss
"Also sprach Zarathustra, Op. 30 : Introduction" is a musical composition by the German composer Richard Strauss. It is the opening piece of his tone poem "Also sprach Zarathustra," which was composed in 1896 and is based on the philosophical novel "Thus Spoke Zarathustra" by Friedrich Nietzsche.
Inspiration and Meaning
Strauss was inspired by Nietzsche's work and intended for his music to convey the philosophical concepts presented in the novel. The opening piece, "Introduction," is famously known for its use in the film "2001: A Space Odyssey," where it plays during the film's opening credits and helps set the tone for the movie's exploration of human evolution and consciousness.
Structure and Composition
The "Introduction" is a powerful and dramatic piece that begins with a series of rising notes played by the horn section, which gradually build in intensity and volume. This is followed by a series of chords played by the entire orchestra, which then gives way to a series of ascending and descending scales played by the strings. The piece then concludes with a triumphant fanfare played by the brass section.
Performances and Recordings
"Also sprach Zarathustra, Op. 30 : Introduction" has been performed and recorded by many symphony orchestras around the world. Some notable recordings include those by the Chicago Symphony Orchestra conducted by Sir Georg Solti and the Berlin Philharmonic conducted by Herbert von Karajan.
In conclusion, "Also sprach Zarathustra, Op. 30 : Introduction" is a powerful and iconic musical composition by Richard Strauss, based on the philosophical concepts presented in Friedrich Nietzsche's novel "Thus Spoke Zarathustra." Its use in the film "2001: A Space Odyssey" has helped make it one of the most recognizable and enduring pieces of classical music.
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