American Standard is a well-known company that manufactures plumbing and building products. The company is headquartered in Piscataway, New Jersey, and has been operating for over 140 years. It is a s...
American Standard Walk-In Tubs recently released a TV spot, called "Help Getting Older" featuring Eric Roberts. The commercial focuses on the convenience and safety benefits of using walk-in bathtubs, especially for individuals who may struggle with mobility difficulties.
The ad starts with Eric Roberts having a conversation with his elderly father, who has trouble getting in and out of the bathtub. He then suggests the American Standard Walk-In Tubs, explaining how easy it is to enter and exit the tub with its low step entry, safety grab bar and non-slip floor. As Roberts' father demonstrates the ease of using the American Standard Walk-In Tub, he becomes more confident and at ease.
The commercial also highlights the therapeutic features of American Standard Walk-In Tubs. The tubs come with various therapeutic options, such as air spa, whirlpool and therapeutic massage options. These features provide a soothing and relaxing experience, which can help alleviate stress and tension.
The overall message behind the American Standard Walk-In Tubs TV spot is that the product can help individuals age gracefully, and maintain their independence. It is an excellent option for seniors who may be looking for a safer and more comfortable way to take a bath. The ad effectively communicates the product's value proposition in a clear and concise way, and delivers a message that resonates with the target demography.
American Standard Walk-In Tubs TV commercial - Help Getting Older produced for American Standard was first shown on television on January 16, 2019.
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