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BON & VIV Spiked Seltzer TV commercial - Buoys
BON & VIV Spiked Seltzer

Title: BON & VIV Spiked Seltzer: A Refreshing Twist on the Classic SeltzerIntroduction:BON & VIV Spiked Seltzer has taken the beverage industry by storm with its unique blend of bubbly refreshment and...

What the BON & VIV Spiked Seltzer TV commercial - Buoys is about.

BON & VIV Spiked Seltzer TV commercial - Buoys

Title: BON & VIV Spiked Seltzer TV Spot, 'Buoys'

Introduction:In the world of refreshing beverages, BON & VIV Spiked Seltzer has made a name for itself with its unique and flavorful offerings. And to captivate the hearts of consumers, they have come up with a wildly imaginative TV spot titled 'Buoys'. This vibrant and engaging advertisement takes us on a journey where seltzer and creativity collide, leaving us with a wave of excitement.

Scene 1: A Secluded BeachThe TV spot begins with a sweeping shot of a pristine, secluded beach. The sparkling blue water sparkles under the warm sun, inviting viewers to dive into the BON & VIV experience. Soft instrumental music plays in the background, creating a relaxing atmosphere.

Scene 2: Seltzer Bottles TransformAs the camera pans closer to the shore, the focus shifts to three BON & VIV Spiked Seltzer bottles. Suddenly, the seltzer bottles magically transform into three life-sized buoys floating in the water. Each buoy represents one of the vibrant and refreshing flavors offered by BON & VIV, showcasing the brand's commitment to quality and variety.

Scene 3: Buoys Spring to LifeTo everyone's surprise, the buoys spring to life and showcase their unique personalities. One buoy is bold and adventurous, guiding a group of friends to the ultimate beach party. Another buoy is sophisticated and elegant, mingling with socialites at a glamorous yacht party. And finally, the third buoy is fun-loving and carefree, leading an impromptu dance-off on the beach.

Scene 4: Seltzer Enthusiasts Join the FunAs the buoys enjoy their respective parties, the camera captures the excitement of seltzer enthusiasts who have also joined in on the fun. People from different walks of life can be seen raising their glasses of BON & VIV Spiked Seltzer, sharing laughter, and making memories.

Scene 5: Unforgettable FinishThe TV spot reaches its climax when all three buoys reunite, encouraging everyone to come together and embrace the BON & VIV experience. The excitement crescendos as fireworks light up the night sky, adding a touch of enchantment to the gathering. The ad concludes with the tagline, "BON & VIV Spiked Seltzer: Dive into the Flavor."

Conclusion:With their 'Buoys' TV spot, BON & VIV Spiked Seltzer delivers a thrilling and captivating adventure. Seamlessly blending creativity with the essence of their brand, the advertisement immerses viewers in a world where seltzer bottles transform into lively buoys that celebrate life and friendship. It's an invitation to dive into the flavor and embrace the memorable experiences that BON & VIV has to offer. So, grab a glass, join the buoyant festivities, and let BON & VIV Spiked Seltzer take you on an unforgettable journey.

BON & VIV Spiked Seltzer TV commercial - Buoys produced for BON & VIV Spiked Seltzer was first shown on television on March 10, 2019.

Frequently Asked Questions about bon & viv spiked seltzer tv spot, 'buoys'

The beverage company still produces Bon & Viv and Natty Light Hard Seltzer, but like Cacti, ABI is allowing them to take a back-burner role to other hard seltzer brands in the company's portfolio.

The brand was actually founded by a fellow named Nick Shields back in 2013 when it was simply called Spiked Seltzer. AB InBev acquired the brand back in 2016 and decided to rebrand it as Bon & Viv Spiked Seltzer - a play on the phrase “bon vivant” - to help it stand out from the rest of the fizzy water pack.

When SpikedSeltzer rebranded as Bon & Viv, the process involved a lot more than a name change and a packaging update. The company introduced a new range of flavors, lowered the drink's alcohol content from 6 to 4.5 percent ABV, and slashed sugar content to reach lower calorie and carbohydrate counts.

Anheuser-Busch InBev Strikes Deal to Make Bon & Viv the 'Official Hard Seltzer of the NFL' | Brewbound.

David white came up with the idea for alcoholic water in 1996 when he came up with the idea for a project. The more modern renditions of Hard seltzers started with Nick Shields developing the 'Spiked Seltzer' branding style, in Westport, Connecticut, brewing the first commercial batches in November 2013.

In early 2018, there were 10 hard seltzer brands; a year later, the number had grown to 26. In 2020, there were over 65 brands. Still, White Claw, owned by Mark Anthony Brands, has maintained about half of sales, with Truly, owned by Boston Beer Company, coming in second.

It gets its name from the German Selterser wasser, which means water from natural mineral springs near the village of Selters. Seltzer became more of a generic term for fizzy water as its popularity spread around Europe and North America.

What's the history behind seltzer? The name 'seltzer' comes from a spa town in Germany called Selters, which began exporting its effervescent mineral water from the late 1700s. In 1772, Joseph Priestley an Englishman, discovered he could make fizzy water by placing a bowl of water above a beer vat.

Also known as spiked seltzer, alcoholic seltzer, or hard sparkling water, hard seltzer is carbonated water combined with alcohol and fruit flavoring. Depending on the hard seltzer brand, these fruit flavors can come from real fruit juice or artificial flavoring.

PERCEIVED AS HEALTHIER Hard seltzer typically contains around 5% alcohol content by volume and is lower in calories than most comparable alcoholic drinks. It's also gluten free and low in sugar, giving off a healthier impression to consumers.

SpikedSeltzer was acquired by Anheuser-Busch InBev on Oct 9, 2016 .

In the US the alcohol is usually made by fermenting cane sugar or malted barley. Hard seltzer products outside of the US have been found to use either neutral spirit, or fermentation of fruit. The alcohol by volume is around 5% and the calorie-content is relatively low.

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