What the The American Legion TV commercial - 22 Veterans Ft. The Oak Ridge Boys is about.

The American Legion TV Spot, '22 Veterans' Ft. The Oak Ridge Boys is a compelling and emotional advertisement that sheds light on the 22 veterans who commit suicide every day. The Oak Ridge Boys, a renowned American country and gospel vocal quartet, lend their voices to the heartfelt song “If You're Gonna Do Me Wrong, Do It Right,” which serves as the soundtrack to this moving advertisement.

The spot opens with a powerful message: “22 veterans commit suicide every day. But you can help stop this. The American Legion is committed to ending veteran suicide.” The spot then shows real-life footage of veterans returning home from war and experiencing the physical and mental scars that come with it. The images are graphic and intense, showing the harsh realities of war and its impact on veterans.

The Oak Ridge Boys' poignant lyrics and the soulful melody complement the solemn visuals, intensifying the emotion of the message. Their vocals create a sense of unity, urging viewers to take action and help end veteran suicide. The spot ends with a call to action encouraging viewers to donate to The American Legion's Suicide Prevention Program and seek help if they are struggling.

Overall, The American Legion TV Spot, '22 Veterans' Ft. The Oak Ridge Boys masterfully delivers a powerful message that raises awareness about an important issue. The spot is tasteful, respectful, and provides a compelling reason for viewers to take action. It is an excellent example of how effective marketing can be used to address critical issues and inspire people to make a difference.

The American Legion TV commercial - 22 Veterans Ft. The Oak Ridge Boys produced for The American Legion was first shown on television on November 16, 2014.