Progressive is an insurance company that offers a wide range of insurance services to individuals and businesses. Founded in 1937, Progressive has grown to become one of the largest and most recogniza...
The Progressive TV Spot 'Motaur: Wishes' features a unique and innovative character named the "Motaur," a half-man, half-motorcycle creature who wants insurance that is tailored specifically to his unique lifestyle. The commercial opens with the Motaur looking up at the night sky and blowing out a birthday candle on his handlebars. He then proceeds to make three wishes, each of which highlights his desire for personalized coverage.
The first wish is for insurance that understands the risks that come with his adventurous lifestyle. The Motaur blasts off a ramp and performs a trick, showing his love for thrill-seeking. The second wish is for coverage that protects him and his bike in every circumstance. The Motaur is then seen riding through a windstorm, showcasing his need for comprehensive protection.
Finally, the Motaur's third wish is for an insurance provider that gives him the ability to tailor his coverage to his specific needs. As he rides through a city street, he sees a billboard for Progressive Insurance and declares, "I gotta have it."
The 'Motaur: Wishes' commercial is a fun and creative way to showcase the value of personalized insurance, as well as Progressive's commitment to understanding its customers' unique needs and wants. It's a great example of how a brand can use innovative storytelling and creative characters to stand out from the crowd and engage their audience.
Progressive TV commercial - Motaur: Wishes produced for Progressive was first shown on television on May 5, 2019.
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