What the Eddie Bauer TV commercial - Life Lessons is about.
The Eddie Bauer TV Spot, 'Life Lessons' is an emotionally charged advertisement that aims to inspire and motivate viewers to live their lives to the fullest. The ad features a montage of stunning outdoor scenes, including sweeping landscapes, snow-capped mountains, and pristine lakes, set to a moving score.
The voice-over begins by speaking of life lessons that are learned in the great outdoors, such as the value of hard work and perseverance, teamwork, and the ability to adapt to changing circumstances. As the visuals shift from hiking and camping scenes to mountain climbing and kayaking, the voice-over keeps urging viewers to seek out new experiences, take risks, and never give up.
Throughout the ad, the Eddie Bauer brand is subtly woven into the message, with brief shots of their gear in use by adventure-seekers. The tagline, "Make your own rules. Live your adventure." appears on the screen at the end, reminding viewers of the brand's commitment to outdoor enthusiasts and their philosophy that life is an adventure to be lived without limits.
Overall, the Eddie Bauer TV Spot, 'Life Lessons' is a powerful and inspiring advertisement that resonates with all those who seek to push their limits and explore the unknown. It encapsulates the brand's ethos of adventure, encourages viewers to pursue their passions, and showcases the high-quality gear that Eddie Bauer is synonymous with.
Eddie Bauer TV commercial - Life Lessons produced for
Eddie Bauer
was first shown on television on November 5, 2017.
Frequently Asked Questions about eddie bauer tv spot, 'life lessons'
Eddie Bauer (1899-1986)
An avid outdoorsman, Bauer opened a small sporting goods store in downtown Seattle in 1920. His own brush with hypothermia while on a fishing trip a few years later led to his experiments with down-filled clothing.
From Longman Dictionary of Contemporary English Ed‧die Bau‧er /ˌedi ˈbaʊə $ -ər/ a store found in many towns in the US, which sells sports clothes and home furnishings. The first store opened in 1920 and there are now stores and catalogues in Britain, Japan, and Germany.
Eddie Bauer is a global brand that can be considered unethical. Reasons include their lack of transparency for their practices, ethics, and their unaccountable actions. However, the brand does show importance in diversity and inclusion, which can be considered a first step to becoming more ethical.
Eddie Bauer is a sportswear and clothing brand that specializes in outdoor gear. With its roots in mountaineering gear, the brand is well-versed in the art of cold-weather apparel.
Eddie Bauer is on a mission to inspire, enable and empower everyone to experience the outdoors and live their adventure. We respect ourselves, our peers, and our customers. We bring empathy, integrity, and accountability to our interactions at work.
A federal jury on Thursday awarded $1 million to three young black men who accused the Eddie Bauer chain of “consumer racism” for detaining them on suspicion of shoplifting and forcing one man to take off his shirt.
Sometimes referred to as a “preppy” style, Eddie Bauer products have a classic, timeless aesthetic, with clean lines and is comfortable to wear. At I'm In Stitches, it is a popular choice for clients looking for affordable corporate logo wear.
Overall rating: We avoid. Eddie Bauer's environment rating is 'not good enough'. It uses some eco-friendly materials including recycled materials.
Sometimes referred to as a “preppy” style, Eddie Bauer products have a classic, timeless aesthetic, with clean lines and is comfortable to wear. At I'm In Stitches, it is a popular choice for clients looking for affordable corporate logo wear.
Eddie Bauer Threats
Eddie Bauer Overview |
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Segmentation | Dressier apparel |
Target Market | Primary target is mid-aged men and women of upper middle class |
Positioning | Durable quality classic |
"Statistically these customers are mostly women, 70%, and the women's line or products were 45% of the sales. The customers that shopped at their retail locations also typically were younger than the catalog customers. Eddie Bauer describes their target market as educated, active, married, in their 40s, and wealthy."
Eddie Bauer Threats
Eddie Bauer Overview |
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USP | Outstanding quality, value, service and guarantee which gives complete satisfaction |
Eddie Bauer STP |
Segmentation | Dressier apparel |
Target Market | Primary target is mid-aged men and women of upper middle class |