IntroductionOnStar is a subsidiary of General Motors (GM) that offers in-vehicle security, safety, and connectivity services. The company was launched in 1996 and has become one of the most popular in...
The OnStar TV Spot, 'Helping Find You When Others Can’t,' is a powerful advertisement highlighting the life-saving technology offered by this innovative company. The ad begins with an ordinary couple on a road trip, with the husband driving and the wife asleep in the passenger seat. Suddenly, the car hits a patch of black ice and spins out of control, crashing into a ditch.
The husband struggles to wake his wife, but when he finally succeeds, they find themselves in a deserted area with no cell phone signal, and no idea where they are. But with OnStar, they are not alone. The husband presses the OnStar button, and a friendly and reassuring voice answers.
The OnStar advisor calmly assesses the situation and quickly dispatches emergency services to the couple's location. The advisor stays on the line with the couple, providing comfort and support until help arrives. The couple is eventually rescued, and as they are leaving the scene, the husband looks back and sees the OnStar vehicle, knowing that they were the ones who made all the difference.
The advertisement concludes with the tagline: "Helping Find You When Others Can't." This reinforces the brand's commitment to providing the best service possible to customers, even in the most challenging situations.
The OnStar TV Spot appeals to the audience's emotions, highlighting the importance of having a reliable emergency service at all times. The ad communicates that with OnStar, drivers can feel safe on the road, no matter where their journeys may take them.
OnStar TV commercial - Helping Find You When Others Can’t produced for OnStar was first shown on television on March 1, 2020.
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